/*====================================== Theme Name: Rubine Lite Theme URI: https://themezee.com/themes/rubine/ Description: Rubine Lite is a clean and retina-ready magazine theme created with usability and simplicity in mind. The theme offers a gorgeous featured content area on the home page to highlight your most important posts. Of course the design is fully responsive and makes your content readable on every device. Version: 1.3.3 Author: ThemeZee Author URI: https://themezee.com Tags: two-columns, custom-background, custom-colors, custom-header, custom-menu, grid-layout, blog, news, editor-style, rtl-language-support, featured-image-header, featured-images, flexible-header, full-width-template, sticky-post, threaded-comments, translation-ready, theme-options, one-column, left-sidebar, right-sidebar, three-columns, four-columns Text Domain: rubine-lite License: GNU General Public License v2.0 License URI: http://www.gnu.org/licenses/gpl-2.0.html ======================================*/ /* CSS Reset | http://meyerweb.com/eric/tools/css/reset/ | v2.0 -------------------------------------------------------------- */ html, body, div, span, applet, object, iframe, h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, acronym, address, big, cite, code, del, dfn, em, img, ins, kbd, q, s, samp, small, strike, strong, sub, sup, tt, var, b, u, i, center, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, canvas, details, embed, figure, figcaption, footer, header, hgroup, menu, nav, output, ruby, section, summary, time, mark, audio, video { margin: 0; padding: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } /* HTML5 display-role reset for older browsers */ article, aside, details, figcaption, figure, footer, header, hgroup, menu, nav, section { display: block; } body { line-height: 1; } ol, ul { list-style: none; } blockquote, q { quotes: none; } blockquote:before, blockquote:after, q:before, q:after { content: ''; content: none; } table { border-collapse: collapse; border-spacing: 0; } /* General Styles -------------------------------------------------------------- */ html { font-size: 100.01%; } body { font-family: 'Carme', Tahoma, Verdana, Arial; font-size: 0.95em; border: 0; color: #111; background-color: #f3f3f3; } /* Links */ a, a:link, a:visited{ color: #cc1111; text-decoration: underline; } a:hover, a:active { text-decoration: none; } /* Form Elements */ input, textarea { padding: 0.7em; background: #fff; border: 1px solid #e5e5e5; font-size: 1.0em; color: #222; font-family: 'Carme', Tahoma, Verdana, Arial; } input[type="submit"] { color: #222; font-weight: bold; padding: 0.3em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } input[type="submit"]:hover { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; cursor: pointer; } /* Clearing Floats */ .clearfix:before, .clearfix:after { content: " "; display: table; } .clearfix:after { clear: both; } .clearfix { *zoom: 1; /* For IE 6/7 only */ } /* Make Form Elements responsive */ input, textarea, select { max-width: 100%; } /* Text meant only for screen readers. */ .screen-reader-text { clip: rect(1px, 1px, 1px, 1px); position: absolute !important; height: 1px; width: 1px; overflow: hidden; } .screen-reader-text:focus { background-color: #f1f1f1; border-radius: 3px; box-shadow: 0 0 2px 2px rgba(0, 0, 0, 0.6); clip: auto !important; color: #21759b; display: block; font-size: 14px; font-size: 0.875rem; font-weight: bold; height: auto; left: 5px; line-height: normal; padding: 15px 23px 14px; text-decoration: none; top: 5px; width: auto; z-index: 100000; /* Above WP toolbar. */ } /* Basic Structure -------------------------------------------------------------- */ #wrapper { width: 100%; } #header-wrap { background: #cc1111; } #header { padding: 2em 0; color: #fff; } #wrap { clear: both; padding: 2em 0 0; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #content { float: left; width: 72%; padding-right: 2em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #sidebar { float: right; width: 28%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .container { max-width: 1340px; width: 92%; margin: 0 auto; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } /* Header -------------------------------------------------------------- */ #logo { float: left; margin: 0.6em 0; max-width: 100%; } #logo .site-title { display: inline-block; font-size: 2.5em; font-weight: bold; color: #fff; font-family: 'Francois One', Tahoma, Verdana, Arial; } #logo .site-title a:link, #logo .site-title a:visited { color: #fff; text-decoration: none; } #logo .site-title a:hover, #logo .site-title a:active { color: #eee; text-decoration: none; } #logo .site-description { margin-top: 0.4em; color: #ddd; } #logo .custom-logo { margin: 0 1.5em 0 0; padding: 0; border: none; vertical-align: top; max-width: 100%; height: auto; } /* Custom Header Image */ #custom-header-image { padding-top: 2em; } #custom-header-image img { max-width: 1320px; vertical-align: top; width: 100%; height: auto; padding: 0.8em; background: #fff; border: 1px solid #e5e5e5; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } /* Top Navigation Menu -------------------------------------------------------------- */ #topheader-wrap { background: rgba(0,0,0,0.25); } #topheader #header-search { float: right; } #topnav-toggle { display: none; } .top-navigation-menu { float: left; list-style-type: none; list-style-position: outside; position: relative; } .top-navigation-menu li{ float: left; position: relative; } .top-navigation-menu a { display: block; padding: 0.8em 1em; text-decoration: none; font-size: 0.8em; text-transform: uppercase; } .top-navigation-menu a:link, .top-navigation-menu a:visited{ color: #fff; text-decoration: none; } .top-navigation-menu a:hover { background: rgba(0,0,0,0.2); } .top-navigation-menu li.current_page_item a, .top-navigation-menu li.current-menu-item a { text-decoration: underline; } .top-navigation-menu li .sub-menu { display: none !important; } /* Navigation Menu -------------------------------------------------------------- */ #mainnav-toggle { display: none; } #mainnav-wrap { background: #f8f8f8; border-bottom: 1px solid #e5e5e5; } #mainnav { position: relative; } .main-navigation-menu { float: left; list-style-type: none; list-style-position: outside; } .main-navigation-menu li{ float:left; border-right: 1px solid #eaeaea; } .main-navigation-menu a { display: block; padding: 1.3em; text-decoration: none; font-size: 1.0em; font-family: 'Carme', Tahoma, Verdana, Arial; font-weight: bold; } .main-navigation-menu a:link, .main-navigation-menu a:visited { color: #222; text-decoration: none; } .main-navigation-menu a:hover { background: #fff; } .main-navigation-menu ul { position: absolute; display: none; z-index: 99; background: #fff; margin-left: -1px; padding: 1px; border: 1px solid #ddd; } .main-navigation-menu ul li{ float: none; position: relative; border: none; } .main-navigation-menu ul a { min-width: 250px; min-width: 16rem; padding: 1em; font-weight: normal; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a:link, .main-navigation-menu ul a:visited { color: #333; font-size: 0.9em; text-decoration: none; } .main-navigation-menu ul a:hover { background: #f8f8f8; } .main-navigation-menu li ul ul { margin: -2px 0 0; top: 0; left: 100%; } .main-navigation-menu li.menu-item-has-children:hover > ul, .main-navigation-menu li.page_item_has_children:hover > ul, .main-navigation-menu li.menu-item-has-children[aria-expanded="true"] > ul { display: block; } .main-navigation-menu li.current_page_item a, .main-navigation-menu li.current-menu-item a { text-decoration: underline; } .main-navigation-menu li.current_page_item ul li a, .main-navigation-menu li.current-menu-item ul li a{ text-decoration: none; } .main-navigation-menu ul li.current_page_item a, .main-navigation-menu ul li.current-menu-item a { text-decoration: underline; } .main-navigation-menu ul li.current_page_item ul li a, .main-navigation-menu ul li.current-menu-item ul li a{ text-decoration: none; } /* Mega Menu Styling */ .mega-menu-content { line-height: 1.5; } .mega-menu-content .mega-menu-widget .mega-menu-widget-header-title { font-weight: bold; } .main-navigation-menu .mega-menu-content .mega-menu-widget ul li a:hover, .main-navigation-menu .mega-menu-content .mega-menu-widget ul li a:active { text-decoration: underline; background: none; } .main-navigation-menu .mega-menu-content .widget_meta ul li, .main-navigation-menu .mega-menu-content .widget_pages ul li, .main-navigation-menu .mega-menu-content .widget_categories ul li, .main-navigation-menu .mega-menu-content .widget_archive ul li { display: block; } .main-navigation-menu .mega-menu-content .widget_meta ul li a, .main-navigation-menu .mega-menu-content .widget_pages ul li a, .main-navigation-menu .mega-menu-content .widget_categories ul li a, .main-navigation-menu .mega-menu-content .widget_archive ul li a { display: block; padding: 0.75em 1em; font-size: 14px; font-size: 0.875rem; } .main-navigation-menu .mega-menu-content .widget_meta ul li a:hover, .main-navigation-menu .mega-menu-content .widget_pages ul li a:hover, .main-navigation-menu .mega-menu-content .widget_categories ul li a:hover, .main-navigation-menu .mega-menu-content .widget_archive ul li a:hover { text-decoration: none; background: #f8f8f8; } /* Widget Styling -------------------------------------------------------------- */ .widget { margin-bottom: 2em; padding: 1.5em; background: #fff; border: 1px solid #e5e5e5; -ms-word-wrap: break-word; word-wrap: break-word; } .widgettitle { font-size: 1.0em; font-weight: bold; font-family: 'Carme', Tahoma, Verdana, Arial; padding: 1em; margin: -1.5em -1.5em 1.5em -1.5em; color: #333; background: #f8f8f8; border-bottom: 1px solid #e5e5e5; line-height: 1.5em; } .widget .textwidget { line-height: 1.5em; } .widget .textwidget p { margin-bottom: 1em; } .widget ul { line-height: 1.5em; } .widget ul { list-style: circle inside; color: #555; } .widget ul .children { padding: 0; margin: 0.5em 0 0.5em 1em; } .widget a:link, .widget a:visited { text-decoration: none; color: #cc1111; } .widget a:hover, .widget a:active { text-decoration: underline; } .widget img { max-width: 100%; height: auto; } /* Custom Widgets -------------------------------------------------------------- */ /* Theme Calendar Widget */ #wp-calendar { margin: 0; width: 100%; color: #444; line-height: 1.6em; } #wp-calendar th, #wp-calendar td, #wp-calendar caption { text-align: left; } #wp-calendar caption { font-style: italic; margin-bottom: 0.1em; } #wp-calendar th { font-weight: bold; font-size: 0.85em; } #wp-calendar tfoot tr td { padding-top: 0.5em; } #wp-calendar #next { padding-right: 0.8em; text-align: right; } /* Posts and Pages -------------------------------------------------------------- */ .type-post, .type-page, .type-attachment { margin: 0 0 2em 0; border: 1px solid #e5e5e5; background: #fff; } .type-post .post-content, .type-page, .type-attachment { padding: 1.2em 1.6em 1.6em; background: #fff; } .type-post { background: #f8f8f8; } .post-content { border-top: 1px solid #e5e5e5; } /* Titles */ .page-title, .entry-title { font-family: 'Francois One', Tahoma, Verdana, Arial; color: #cc1111; line-height: 1.4em; -ms-word-wrap: break-word; word-wrap: break-word; text-decoration: none; } .page-title { font-size: 2.4em; } .entry-title { font-size: 2.2em; } .entry-title a:link, .entry-title a:visited { color: #cc1111; text-decoration: none; } .entry-title a:hover span, .entry-title a:active span { text-decoration: underline; } .entry-title .subtitle { color: #777; font-family: 'Carme', Tahoma, Verdana, Arial; font-weight: normal; font-size: 0.55em; line-height: 1.3em; margin-bottom: 0.3em; } .entry-title a:hover .subtitle, .entry-title a:active .subtitle { text-decoration: underline; } .sticky { border-left: 8px solid #e5e5e5; } /* Page Links | wp_link_pages() */ .page-links { margin: 0; word-spacing: 1em; } /* Postmeta */ .entry-meta-wrap { padding: 1em 0.6em; } .entry-meta { line-height: 1.5em; font-size: 1.0em; } .entry-meta span { display: inline-block; padding: 0 0.6em; } .entry-meta a:link, .entry-meta a:visited { color: #333; } .entry-meta span:before { display: inline-block; -webkit-font-smoothing: antialiased; font: normal 24px 'Genericons'; vertical-align: top; color: #333; margin: 0 0.2em -0.2em 0; } .entry-meta .meta-date:before{ content: '\f307'; } .entry-meta .meta-author:before{ content: '\f304'; } .entry-meta .meta-comments:before{ content: '\f300'; } .entry-meta .meta-category:before{ content: '\f301'; } .entry-meta .meta-tags:before{ content: '\f302'; } /* Archive Post Layout */ .archive-post.has-post-thumbnail .post-content { border-top: none; margin-left: 33%; border-left: 1px solid #e5e5e5; width: 67%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .archive-post.has-post-thumbnail .entry-meta-wrap { float: left; width: 33%; padding: 0.8em 0.8em 0; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } .archive-post.has-post-thumbnail .entry-meta span { display: block; padding: 0.3em 0; } /* Post Tags */ .meta-tags { margin-top: 0.8em; } .meta-tags ul { float: left; } .meta-tags ul li { float: left; margin: 0.3em 0.3em 0 0; } .meta-tags ul li strong { line-height: 2em; margin-right: 0.5em; } .meta-tags ul li a { display: inline-block; font-size: 0.9em; font-weight: bold; padding: 0.5em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .meta-tags ul li a:link, .meta-tags ul li a:visited { color: #222; text-decoration: none; } .meta-tags ul li a:hover, .meta-tags ul li a:active{ color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } /* Read more Link */ .more-link { display: inline-block; font-weight: bold; margin: 0.3em 0 0; padding: 0.5em 1em; text-decoration: none; border: 1px solid #e5e5e5; background: #f8f8f8; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .more-link:link, .more-link:visited { color: #222; text-decoration: none; } .more-link:hover, .more-link:active { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } /* Post Navigation */ .post-navigation { margin-bottom: 2em; padding: 1em; border: 1px solid #e5e5e5; color: #222; background: #fff; line-height: 1.5; } .post-navigation .nav-links:before, .post-navigation .nav-links:after { content: ""; display: table; } .post-navigation .nav-links:after { clear: both; } .post-navigation .nav-links .nav-previous { float: left; } .post-navigation .nav-links .nav-next { float: right; } /* Archives and Search Heading */ .archive-title { font-weight: bold; color: #222; padding: 1em; margin-bottom: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } .archive-description { margin: -1rem 0 1rem; padding: 1em; line-height: 1.6; background: #fff; border: 1px solid #e5e5e5; } /* Content Pagination */ .post-pagination { margin-bottom: 2em; font-weight: bold; color: #222; padding: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; } .post-pagination a { padding: 0.2em 0.5em; margin-right: 0.3em; display: inline-block; text-align: center; text-decoration: none; color: #cc1111; } .post-pagination a:link, ..post-pagination a:visited { color: #cc1111; } .post-pagination a:hover { text-decoration: underline; } .post-pagination .current { padding: 0.2em 0.5em; margin-right: 0.3em; background: #cc1111; color: #fff; } /* Infinite Scroll Pagination */ .infinite-scroll .post-pagination { display: none; } .infinite-scroll #infinite-handle span { display: inline-block; margin-bottom: 2em; padding: 0.6em 1em; font-size: 1em; font-weight: bold; text-align: center; text-decoration: none; color: #fff; background: #cc1111; } .infinite-scroll #infinite-handle span:hover { background-color: #333; } /* Breadcrumbs */ .breadcrumbs { font-weight: bold; color: #222; padding: 1em; margin-bottom: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } .breadcrumbs .trail-browse, .breadcrumbs .trail-items, .breadcrumbs .trail-items li { display: inline; line-height: 1.5; } .breadcrumbs .trail-browse { margin-right: 0.5em; } .breadcrumbs .trail-items { list-style: none; } .breadcrumbs .trail-items li::after { content: "\00bb"; /* Raquo */ padding: 0 0.5em; } .trail-separator-slash .trail-items li::after { content: "\002F"; } .trail-separator-dash .trail-items li::after { content: "\2013"; } .trail-separator-bull .trail-items li::after { content: "\2022"; } .trail-separator-arrow-bracket .trail-items li::after { content: "\003e"; } .trail-separator-raquo .trail-items li::after { content: "\00bb"; } .trail-separator-single-arrow .trail-items li::after { content: "\2192"; } .trail-separator-double-arrow .trail-items li::after { content: "\21D2"; } .breadcrumbs .trail-items li:last-of-type::after { display: none; } /* Text Elements -------------------------------------------------------------- */ .entry { line-height: 1.6em; margin: 0; -ms-word-wrap: break-word; word-wrap: break-word; } .entry p, .comment p { margin: 0.75em 0; } .entry h1, .comment h1, .entry h2, .comment h2, .entry h3, .comment h3, .entry h4, .comment h4, .entry h5, .comment h5, .entry h6, .comment h6 { color: #222; font-weight: bold; line-height: 1.0em; margin: 1.2em 0 0.3em; } .entry h1, .comment h1 { font-size: 3.0em; } .entry h2, .comment h2 { font-size: 2.25em; } .entry h3, .comment h3 { font-size: 1.5em; } .entry h4, .comment h4 { font-size: 1.25em; } .entry h5, .comment h5 { font-size: 1.125em; margin: 1.3em 0 0; } .entry h6, .comment h6 { font-size: 1.0em; margin: 1.3em 0 0; } .entry ul, .comment ul{ list-style: square inside; margin: 0 0 1.5em 2em; } .entry ol, .comment ol{ list-style: decimal inside; margin: 0 0 1.5em 2em; } .entry ol ol, .comment ol ol{ list-style: upper-alpha inside; } .entry ol ol ol, .comment ol ol ol{ list-style: lower-roman inside; } .entry ol ol ol ol, .comment ol ol ol ol{ list-style: lower-alpha inside; } .entry ul ul, .comment ul ul, .entry ol ol, .comment ol ol, .entry ul ol, .comment ul ol .entry ol ul, .comment ol ul { margin-bottom: 0.2em; } dl { margin: 1em 0; } dt { font-weight: bold; } dd { margin-bottom: 1.5em; } strong { font-weight: bold; } cite, em, i { font-style: italic; } big, .big_tag { font-size: 1.3em; } ins { text-decoration: none; } code, pre { padding: 3px 8px; margin: 0 1px; background: #eeeeee; color: #222; font-size: 0.9em; font-family: Monospace, "Courier New", Courier; overflow: auto; line-height: 1.4em; } del, strike, s{ text-decoration: line-through; } pre { font-family: "Courier 10 Pitch", Courier, monospace; } small { font-size: 0.7em; } abbr, acronym { border-bottom: 1px dotted #666; cursor: help; } sup, sub { height: 0; line-height: 1; position: relative; vertical-align: baseline; font-size: 0.8em; } sup { bottom: 1ex; } sub { top: .5ex; } .entry var, .entry kbd, .entry tt, .entry .tt_tag { font-size: 1.1em; font-family: "Courier 10 Pitch", Courier, monospace; } blockquote { background: #f8f8f8; border: 1px solid #e5e5e5; border-left: 8px solid #e5e5e5; margin: 1.2em 0; padding: 0.3em 1.2em; } blockquote cite { display: block; margin: 0.5em 0 0 0.5em; color: #777; } .entry table { border-collapse: collapse; border-spacing: 0; border: 1px solid #ddd; margin: 1em 0; text-align: left; width: 100%; } .entry tr th, .entry thead th { background: #e5e5e5; font-weight: bold; padding: 0.2em 1em; } .entry tr td { border-top: 1px solid #ddd; padding: 0.2em 1em; } .entry tr.alternate td { background: #f5f5f5; } /* Images | Gallery | Videos -------------------------------------------------------------- */ article .wp-post-image { max-width: 100%; margin: 0; height: auto; vertical-align: top; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } article .entry .wp-post-image { margin: 1.2em 2em 1em 0; height: auto; } .entry img { max-width: 100%; height: auto; } .wp-caption { max-width: 100%; height: auto; text-align: center; margin: 1em 0; } .wp-caption-text { margin: 0 !important; padding: 0; font-size: 0.9em; text-align: center; } .alignleft { float: left; display: inline; margin: 1em 2em 1em 0; } .alignright { float: right; display: inline; margin: 1em 0 1em 2em; } .aligncenter { margin: 1em auto; display: block; } /* Gallery Styling */ .gallery { margin: 1em auto !important; } .gallery-item { float: left; margin: 0.7em 0 0 0 !important; padding-right: 1em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .gallery img { margin: 0 !important; padding: 3px; border: 1px solid #e5e5e5 !important; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .gallery-caption { margin-left: 0.3em !important; } /* Make Vidoes responsive */ embed, iframe, object, video { max-width: 100%; } /* Image.php Navigation */ #image-nav { margin: 1em 0 2em; color: #333; } #image-nav .nav-previous { float: left; } #image-nav .nav-next { float: right; } #image-nav .nav-previous a, #image-nav .nav-next a { font-size: 0.9em; font-weight: bold; text-decoration: none; padding: 0.5em 1em; text-decoration: none; color: #222; border: 1px solid #e5e5e5; background: #f5f5f5; background-image: -webkit-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -moz-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -o-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -ms-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: linear-gradient(#fdfdfd 0%, #e8e8e8 100%); } #image-nav .nav-previous a:hover, #image-nav .nav-next a:hover { background: #f8f8f8; } /* Search Form -------------------------------------------------------------- */ .search-form { display: block; position: relative; width: 100%; margin: 0; padding: 0; overflow:hidden; } .search-form .screen-reader-text { display: none; } .search-form .search-field { display: inline-block; margin: 0; width: 100%; padding: 0.7em 45px 0.7em 0.7em; background: #fff; border: 1px solid #ddd; font-size: 1.0em; color: #333; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; -webkit-appearance: none; } .search-form .search-submit { position: absolute; top: 0; right: 0; border: none; background: transparent; padding: 0.8em 0.7em 0 0; cursor: pointer; } .search-form .search-submit .genericon-search { display: inline-block; width: 24px; height: 24px; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-size: 24px; line-height: 1; font-family: 'Genericons'; text-decoration: inherit; font-weight: normal; font-style: normal; vertical-align: text-bottom; color: #777; content: '\f400'; } .search-form .search-submit:hover .genericon-search { color: #333; } /* different style for searchform in topheader */ #topheader #header-search .search-form .search-field { padding: 0.5em 45px 0.5em 0.8em; background: rgba(0, 0, 0, 0.05); border: none; font-size: 0.9em; color: #fff; border-left: 1px solid rgba(255, 255, 255, 0.08); border-right: 1px solid rgba(255, 255, 255, 0.08); min-width: 300px; } #topheader #header-search .search-form .search-submit { padding: 0.5em 0.4em 0 0; } #topheader #header-search .search-form .search-submit .genericon-search { width: 18px; height: 18px; font-size: 18px; color: #ddd; } #topheader #header-search .search-form .search-submit:hover .genericon-search { color: #fff; } /* Social Icons | based upon http://kovshenin.com/2014/social-menus-in-wordpress-themes/ -------------------------------------------------------------- */ .social-icons-menu { list-style-type: none; list-style-position: outside; line-height: 1em; } .social-icons-menu li { float: left; margin: 0 1px 0.2em 0; padding: 0; } .social-icons-menu li a { position: relative; display: inline-block; padding: 1em; background: rgba(0,0,0,0.2); text-decoration: none; } .social-icons-menu li a:before { display: inline-block; color: #eee; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-size: 24px; line-height: 1; font-family: 'Genericons'; text-decoration: inherit; vertical-align: top; } .social-icons-menu li a:hover { text-decoration: none; background: rgba(0,0,0,0.4); } .social-icons-menu li a .screen-reader-text { display: none; } .social-icons-wrap .social-icons-hint { font-size: 0.8em; color: #eee; max-width: 300px; line-height: 1.2em; } /* Add Genericons */ .social-icons-menu li a:before { content: '\f408';} /* Default Icon */ .social-icons-menu li a[href*="codepen.io"]:before { content: '\f216'; } .social-icons-menu li a[href*="digg.com"]:before { content: '\f221'; } .social-icons-menu li a[href*="dribbble.com"]:before { content: '\f201'; } .social-icons-menu li a[href*="facebook.com"]:before { content: '\f204'; } .social-icons-menu li a[href*="flickr.com"]:before { content: '\f211'; } .social-icons-menu li a[href*="plus.google.com"]:before { content: '\f218'; } .social-icons-menu li a[href*="github.com"]:before { content: '\f200'; } .social-icons-menu li a[href*="instagram.com"]:before { content: '\f215'; } .social-icons-menu li a[href*="linkedin.com"]:before { content: '\f207'; } .social-icons-menu li a[href*="pinterest.com"]:before { content: '\f209'; } .social-icons-menu li a[href*="polldaddy.com"]:before { content: '\f217'; } .social-icons-menu li a[href*="getpocket.com"]:before { content: '\f224'; } .social-icons-menu li a[href*="reddit.com"]:before { content: '\f222'; } .social-icons-menu li a[href*="spotify.com"]:before { content: '\f515'; } .social-icons-menu li a[href*="skype.com"]:before, .social-icons-menu li a[href*="skype:"]:before { content: '\f220'; } .social-icons-menu li a[href*="stumbleupon.com"]:before { content: '\f223'; } .social-icons-menu li a[href*="tumblr.com"]:before { content: '\f214'; } .social-icons-menu li a[href*="twitch.tv"]:before { content: '\f516'; } .social-icons-menu li a[href*="twitter.com"]:before { content: '\f202'; } .social-icons-menu li a[href*="vimeo.com"]:before { content: '\f212'; } .social-icons-menu li a[href*="wordpress.org"]:before, .social-icons-menu li a[href*="wordpress.com"]:before { content: '\f205'; } .social-icons-menu li a[href*="youtube.com"]:before { content: '\f213'; } .social-icons-menu li a[href*="newsletter"]:before, .social-icons-menu li a[href*="mailto"]:before { content: '\f410'; } .social-icons-menu li a[href*="/feed"]:before, .social-icons-menu li a[href*="/feed/"]:before, .social-icons-menu li a[href*="?feed=rss2"]:before, .social-icons-menu li a[href*="feedburner.google.com"]:before, .social-icons-menu li a[href*="feedburner.com"]:before { content: '\f413'; } /* Header Social Icons */ #header-social-icons { float: right; } /* Footer Social Icons */ #footer-social-icons { float: right; } #footer-social-icons .social-icons-menu li { margin: 0; } #footer-social-icons .social-icons-menu li a { padding: 0.9em; background: none; } #footer-social-icons .social-icons-menu li a:before { color: #eee; font-size: 16px; } #footer-social-icons .social-icons-menu li a:hover { background: rgba(0,0,0,0.2); } /* Comments -------------------------------------------------------------- */ #comments { margin-bottom: 2em; } #comments .comments-title, #respond #reply-title { margin-bottom: 1em; padding: 1em; font-weight: bold; color: #222; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } #respond #reply-title { margin-bottom: 0; border-bottom: none; } .commentlist .comment .comment-reply-title { font-size: 1.0em; } /* Comment Listing */ .commentlist { display: block; } .commentlist .comment { list-style: none; margin-bottom: 2em; } .commentlist .comment .comment-body { display: block; background: #f8f8f8; border: 1px solid #e5e5e5; list-style: none; } .commentlist .comment .comment-content { margin-left: 33%; padding: 0.7em 1.2em 1.2em; width: 67%; border-left: 1px solid #e5e5e5; background: #fff; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; line-height: 1.5em; -ms-word-wrap: break-word; word-wrap: break-word; } .commentlist .comment .children { margin: 1.5em 0 0 1.5em; } .commentlist .comment .children .comment .comment-body { border-left: 0.5em solid #ddd; } .commentlist .comment .comment-meta { float: left; width: 33%; padding: 0.8em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .comment-meta .comment-author img { float: left; margin: 0 1em 0 0; } .comment-meta .comment-author img:after { clear: both; } .comment-meta .comment-author .fn { display: inline-block; font-size: 1.1em; font-weight: bold; margin: 0.3em 0 0.7em; } .comment-meta .comment-author .fn a:link, .comment-meta .comment-author .fn a:visited { text-decoration: underline; } .comment-meta .comment-author .fn a:hover, .comment-meta .comment-author .fn a:active { text-decoration: none; } .comment-meta .bypostauthor .fn, .comment-meta .comment-author-admin .fn{ font-style: italic; } .comment-meta .commentmetadata { font-size: 0.8em; } .comment-meta .commentmetadata p { margin: 0.4em 0; } .comment-meta .commentmetadata a:link, .comment-meta .commentmetadata a:visited, .comment-meta .commentmetadata a:active, .comment-meta .commentmetadata a:hover { color: #222; text-decoration: none; } .comment-content .comment-entry .comment-reply-link { display: inline-block; font-size: 0.9em; font-weight: bold; padding: 0.3em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .comment-content .comment-entry .comment-reply-link:link, .comment-content .comment-entry .comment-reply-link:visited { color: #222; text-decoration: none; } .comment-content .comment-entry .comment-reply-link:hover, .comment-content .comment-entry .comment-reply-link:active { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } .nocomments { font-size: 0.9em; border: 1px solid #e5e5e5; background: #fff; padding: 0.2em 1em; } .commentlist .pingback { display: block; margin: 0.6em 0 0; padding: 0.8em 0 0; border-top: 1px solid #e5e5e5; list-style: none; line-height: 1.3em; } /* Comment Pagination */ .comment-pagination { font-size: 0.9em; border: 1px solid #e5e5e5; background: #fff; padding: 0.2em 1em; margin-bottom: 1em; } .comment-pagination .alignleft { float: left; } .comment-pagination .alignright { float: right; } /* Comment Form */ #respond { margin: 2em 0 0; background: #fff; } #commentform { margin: 0; padding: 1.5em 1.5em 0; border: 1px solid #e5e5e5; } #commentform p { margin: 0 0 1.5em; } #respond .must-log-in { padding: 1.5em; border: 1px solid #e5e5e5; } #commentform input[type="text"], #commentform textarea { display: inline-block; width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #commentform label { display: block; margin: 0.6em 0 0.2em; font-size: 0.9em; font-weight: bold; } #commentform #submit { display: block; margin: 1em 0 0; padding: 0.8em 4em; } /* Featured Content -------------------------------------------------------------- */ #featured-content-bg { background: #fff; padding-bottom: 0.5em; border-bottom: 1px solid #ddd; } #featured-content-wrap { clear: both; padding: 1.5em 0 0; } #featured-content { margin-right: -1em; } #featured-content .featured-post { float: left; padding-right: 1em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; width: 25%; } #featured-content .featured-post .type-post { margin-bottom: 1em; } #featured-content .featured-post:nth-child(4n + 1) { clear: left; } #featured-content .featured-post .featured-post-thumbnail { padding: 0.8em; border-bottom: 1px solid #ddd; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; background: #f8f8f8; } #featured-content .featured-post .featured-post-content { padding: 0.8em 1em; background: #fff; } #featured-content .featured-post .entry-title { font-size: 1.05em; } #featured-content .featured-post .entry-title a:hover { text-decoration: underline; } /* Footer -------------------------------------------------------------- */ #footer-bg { background: #cc1111; } #footer-wrap { background: rgba(0,0,0,0.25); } #footer { color: #fff; } #footer a { color: #ddd; } #footer #footer-text { float: left; padding: 1.05em 0; font-size: 0.9em; } /*============================ MEDIA QUERIES ============================*/ /* Small screens | <1120px */ @media only screen and (max-width: 70em) { .container { width: 94%; } } /* Smaller screens | <1120px */ @media only screen and (max-width: 65em) { #featured-content .featured-post { width: 50%; } #featured-content .featured-post:nth-child(2n + 1) { clear: left; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 0; border-left: none; border-top: 1px solid #e5e5e5; width: 100%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: none; width: 100%; padding: 0.8em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: left; margin-right: 2em; max-width: 50%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0.5em; } .comment-meta .commentmetadata p { display: inline; padding: 0 0.4em; } } /* Tablets (landscape) | <960px */ @media only screen and (max-width: 60em) { .container { width: 100%; } #wrap, #custom-header-image { padding: 2em 2em 0; } #featured-content-wrap { padding: 1.5em 1.5em 0; } #header { padding: 2em; } #content { float: none; padding-right: 0; width: 100%; } #sidebar { clear: both; float: none; margin: 2em 0 0; width: 100%; } #logo { float: none; width: 100%; margin: 0; text-align: center; } #header-social-icons { float: none; text-align: center; margin-top: 1.5em; } #header-social-icons .social-icons-menu li { float: none; display: inline-block; margin: 0 -2px 2px 0; line-height: 1.5em; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 33%; border-left: 1px solid #e5e5e5; border-top: none; width: 67%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: left; width: 33%; padding: 0.8em 0.8em 0; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: none; margin-right: 0; max-width: 100%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } .comment-meta .commentmetadata p { display: block; padding: 0; } #footer { padding: 0 2em; } /* Mobile Top Navigation */ /* Reset */ #topnav-wrap, #topnav, .top-navigation-menu, .top-navigation-menu li, .top-navigation-menu a, .top-navigation-menu ul { margin: 0; padding: 0; position: static; float: none; display: inline; font-size: 1.0em; border: none; box-shadow: none; background: none; top: 0; left: 0; } #topnav { float: none; } #topnav-toggle { float: left; display: inline-block; margin: 0; padding: 0.6em 0.8em 0.7em; text-decoration: none; font-size: 0.8em; color: #fff; background: none; border: none; } #topnav-toggle:hover { cursor: pointer; background: rgba(0,0,0,0.2); } #topnav-toggle:after { float: left; margin: 0; -webkit-font-smoothing: antialiased; display: inline-block; content: '\f419'; font: normal 16px/1 Genericons; text-decoration: inherit; vertical-align: text-bottom; } .top-navigation-menu { float: left; display: none; width: 100%; border-top: 1px solid rgba(255,255,255,0.08); } .top-navigation-menu a { float: left; display: block; padding: 0.7em 1em; text-decoration: none; font-size: 0.8em; text-transform: uppercase; margin-bottom: 1px; } .top-navigation-menu a:hover { background: rgba(0,0,0,0.2); } .top-navigation-menu li.current_page_item a, .top-navigation-menu li.current-menu-item a { text-decoration: underline; } /* Mobile Main Navigation */ /* Reset */ #mainnav, .main-navigation-menu, .main-navigation-menu li, .main-navigation-menu a, .main-navigation-menu ul, .main-navigation-menu ul a, .main-navigation-menu ul ul, .main-navigation-menu li ul ul { margin: 0; padding: 0; position: static; float: none; display: inline; font-size: 1.0em; border: none; box-shadow: none; background: none; top: auto; left: auto; } .main-navigation-menu li, .main-navigation-menu ul, .main-navigation-menu li ul ul, .mega-menu-item .mega-menu-content, .mega-menu-item .mega-menu-content .mega-menu-widget { position: static; display: block; left: auto; top: auto; clear: left; } #mainnav { margin: 1.5em 0; float: none; } #mainnav-toggle { display: block; margin: 0; padding: 1em; width: 100%; text-decoration: none; font-size: 1.0em; font-weight: bold; font-family: 'Carme', Tahoma, Verdana, Arial; text-align: left; line-height: 1.5; background: #f8f8f8; border: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #mainnav-toggle:hover { cursor: pointer; background: #fff; } #mainnav-toggle:after { float: right; margin: 0; -webkit-font-smoothing: antialiased; display: inline-block; content: '\f419'; font: normal 24px/1 Genericons; text-decoration: inherit; vertical-align: text-bottom; } .main-navigation-menu { width: 100%; display: none; border-bottom: 1px solid #e5e5e5; background: #fff; } .main-navigation-menu a { display: block; padding: 1.3em; text-decoration: none; font-size: 1.0em; font-weight: bold; border-top: 1px solid #e5e5e5; background: #fff; clear: left; } .main-navigation-menu a:hover { background: #f8f8f8; } .main-navigation-menu ul { float: left; padding: 1em 0; width: 100%; background: #f8f8f8; border-top: 1px solid #e5e5e5; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a { display: block; width: 100%; padding: 1em 1em 1em 2em; font-size: 0.9em; font-weight: normal; border-bottom: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a:hover { text-decoration: underline; } .main-navigation-menu ul li ul { float: left; width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul ul a { padding-left: 4em; } .main-navigation-menu ul ul ul a { padding-left: 6em; } .main-navigation-menu li.current_page_item a, .main-navigation-menu li.current-menu-item a { text-decoration: underline; } .main-navigation-menu li.current_page_item ul li a, .main-navigation-menu li.current-menu-item ul li a{ text-decoration: none; } .main-navigation-menu ul li.current_page_item a, .main-navigation-menu ul li.current-menu-item a { text-decoration: underline; } .main-navigation-menu .submenu-dropdown-toggle { float: right; display: block; margin: 0; padding: 1.15em 1.5em; } .main-navigation-menu .submenu-dropdown-toggle:hover { cursor: pointer; } .main-navigation-menu .submenu-dropdown-toggle:hover:before { color: #777; } .main-navigation-menu .submenu-dropdown-toggle:before { font-size: 20px; line-height: 1; font-family: 'Genericons'; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-decoration: inherit; vertical-align: middle; content: '\f510'; color: #222; } .main-navigation-menu .submenu-dropdown-toggle.active:before { content: '\f50e'; } .main-navigation-menu ul .submenu-dropdown-toggle { padding: 0.55em 1.2em; } .main-navigation-menu ul .submenu-dropdown-toggle:before { font-size: 16px; } /* Mega Menu Styling */ .mega-menu-item .mega-menu-two-columns > li, .mega-menu-item .mega-menu-three-columns > li, .mega-menu-item .mega-menu-five-columns > li { width: 100%; } .mega-menu-item .mega-menu-four-columns > li, .mega-menu-item .mega-menu-six-columns > li { width: 50%; } } /* Tablets (portrait) | <800px */ @media only screen and (max-width: 50em) { #logo .site-title { font-size: 2.3em; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 0; border-left: none; border-top: 1px solid #e5e5e5; width: 100%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: none; width: 100%; padding: 0.8em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: left; margin-right: 2em; max-width: 50%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0.5em; } .comment-meta .commentmetadata p { display: inline; padding: 0 0.4em; } .page-title { font-size: 2.2em; } .entry-title { font-size: 2.0em; } .entry h1, .comment h1 { font-size: 2.2em; } .entry h2, .comment h2 { font-size: 1.8em; } .entry h3, .comment h3 { font-size: 1.4em; } .entry tr th, .entry thead th { padding: 0.2em 0.4em; } .entry tr td { padding: 0.2em 0.4em; } } /* Phablets (portrait) | <640px */ @media only screen and (max-width: 40em) { #wrap, #custom-header-image { padding: 1.5em 1.5em 0; } #featured-content-wrap { padding: 1.3em 1.3em 0; } #header-social-icons .social-icons-menu li a { padding: 0.9em; } #header-social-icons .social-icons-menu li a:before { font-size: 20px; vertical-align: middle; } .type-post, .type-page, .type-attachment, .widget { margin: 0 0 1.5em 0; } .page-title { font-size: 2.0em; } .entry-title { font-size: 1.8em; } .entry-title .subtitle { font-size: 0.6em; } #footer-social-icons { float: none; text-align: center; } #footer-social-icons .social-icons-menu li { float: none; display: inline-block; margin: 0 -2px 2px 0; } #footer #footer-text { float: none; text-align: center; padding: 0.7em 0 1.4em; } /* Mega Menu Styling */ .mega-menu-item .mega-menu-four-columns > li, .mega-menu-item .mega-menu-six-columns > li { width: 100%; } } /* Phablets (portrait) | <640px */ @media only screen and (max-width: 34em) { #featured-content .featured-post .featured-post-thumbnail { padding: 0.4em; } #featured-content .featured-post .featured-post-content { padding: 0.4em 0.6em; } #featured-content .featured-post .entry-title { font-size: 1.0em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { max-width: 45%; margin-right: 1em; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0; } .comment-meta .commentmetadata p { display: block; padding: 0; } } /* Smartphones | <480px */ @media only screen and (max-width: 30em) { #wrap, #custom-header-image, #featured-content-wrap { padding: 1em 1em 0; } #header-social-icons .social-icons-menu li a { padding: 0.7em; } #header-social-icons .social-icons-menu li a:before { font-size: 16px; } .type-post, .type-page, .type-attachment, .widget { margin: 0 0 1em 0; } .page-title { font-size: 1.8em; } .entry-title { font-size: 1.6em; } .entry-title .subtitle { font-size: 0.65em; } #logo .site-title { font-size: 2.0em; } #topheader #header-search .search-form .search-field { min-width: 0; } .alignright, .alignleft { float: none; margin: 1em 0; } .entry-meta span, .postinfo span { display: block; } .postinfo .meta-comments { float: none; } } /* Smartphones | <480px */ @media only screen and (max-width: 28em) { .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: none; margin-right: 0; max-width: 100%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } #featured-content .featured-post .type-post { border: none; } #featured-content .featured-post .featured-post-thumbnail { padding: 0; background: #fff; border: none; } #featured-content .featured-post .featured-post-content { padding: 0.4em 0.1em; border: none; } #featured-content .featured-post .entry-title { font-size: 0.95em; } } /* Big Screens Navi Fix | >720px */ @media only screen and (min-width: 60.001em) { /* ensure #nav is visible on desktop version */ .top-navigation-menu, .main-navigation-menu { display: block !important; } .main-navigation-menu li.menu-item:hover a { background: #fff; } .main-navigation-menu li.menu-item:hover ul a:hover { background: #f8f8f8; } }

23 marketing poderoso e pontas de branding voltadas para criar muito mais tráfego e rendimento

1. Marketing 101: Desenvolva uma mensagem central poderosa e convincente. “Diga alguma coisa, diga bem, diga com frequência. ” Por que eles deveriam comprar de você? ”Por que deveriam disparar uma segunda olhada? abandono. Embora tal seja a essência de uma campanha de branding e marketing bem-sucedida, você ficou surpreso com a quantidade de empresas de que não conseguem entender esse conceito.

2. Certifique-se que sua recado central é orientada para os pontos fortes. As pessoas não compram serviços ou suplementos, elas compram os pontos fortes desses serviços ou suplementos alimentares. Em praticamente as suas comunicações, verifique se sua mensagem se traduz em benefícios específicos.

3. Certifique-se de sua própria mensagem inicial. Seus clientes querem inferir onde ir. Isso deve ficar claro para todos os quatro principais grupos de personalidade (Amiables, Drivers, Expressives e Analyticals). Quando é convidado a ir a qualquer lugar para aprender como interagir com seu site e conhecer sobre sua empresa.

4. Desenvolva imagens que aprimorem sua recado e intriguem seu público-alvo. As imagens em seu sitio devem melhorar sua mensagem sendo visualmente estimulantes. Às vezes isso só pode ser anestésico; outras vezes, pode envolver imagens e conteúdo ‘temporalizados’ em conjunto para utilizar o espaço de forma ainda mais eficaz e transmitir uma mensagem do uma maneira mais distinta.

5. Progredir uma consulta de valor única (UVP). Sente-se com um especialista em branding ou marketing e defina um UVP para sua própria empresa como um lembrete de suas vantagens competitivas. Certifique-se de que essas vantagens sejam centradas no cliente e não centradas nos negócios.

6. Incorpore seu UVP em todas as mídias on-line e off-line para consistência e saturação da marca. Certifique-se que sua mensagem está repetidamente reiterando seus benefícios competitivos e seu UVP. Você nunca sabe qual este aspecto da sua marca.

7. Diga aos clientes o de que eles querem ouvir, não o que você quer dizer a eles. Nós chamamos isso de marketing de dentro para fora. Com muita frequência, as empresas, isento saber, concentram-se no que querem dizer, em vez de pelo que estes clientes querem ouvir. Uma perspectiva remota com uma visão verdadeiramente 360 ‘da sua companhia, do ponto de aspecto do cliente, é a melhor alcançada com o aúxilio das atitudes, expectativas e requisitos do cliente.

8. Construa valor ‘não tédio. Estou deixando este aqui para Napoleon Hill: “Pense e Enriqueça” (“Pense e Enriqueça”)

nove. Lidere com um cabeçalho e feche com 1 call to action. É muito ainda mais provável que os leitores leiam sua mensagem, white papers, estudos de caso, etc., se você melindrar interesse ou curiosidade através de cabeçalhos bem escritos, cabeçalhos de transição, conteúdo do organismo e calls to action que levam ao próximo passo em um ciclo de vendas. Visite companhias de marketing e desenvolvimento de marcas para adquirir detalhes sobre como criar uma marca de geração de vendas.

10. ‘SCAN I AM’ Os leitores de este momento não lêem, eles escaneiam. Eles examinam áreas por interesse, ofertas, links para informações relevantes, etc. Assim sendo, é especialmente importante configurar seu texto para que ele possa ser rapidamente verificado. Texto on-line não é linear saiba como um livro; é interativo para conservar as demandas não lineares dos utilizadores.

11. Desenvolva um plano de marca que mostre francamente como você espera interagir com suas mensagens. Este projeto deve começar usando um esboço e mostrar todos estes caminhos do todas as formas do comunicação. Muito mais uma vez, os funcionários de marketing e branding podem ajudar a desenvolver um plano.

12. Avalie seu plano. Peça que outras pessoas avaliem seu plano. Reavalie e ajuste. Nenhum programa é magistral e qualquer plano deve ser ajustado para maximizar sua eficácia. É especialmente fundamental para a auditoria contínua por sua marca.

13. Reavalie novamente.

14. Ajuste o seu programa ‘para se adaptar ao mercado, tendências, tecnologias, demandas do cliente, etc. Revise trimestralmente. Toda marca por sucesso no mundo é especialmente otimizada regularmente. A marca é 1 esforço contínuo, não uma ocorrência única.

15. Use ferramentas mensuráveis para rastrear a resposta do cliente em potencial. Use formulários on-line e registros de telefone para rastrear as respostas dos clientes em potencial. Capturar informações através de meios legítimos permite que o visitante faça este remarketing para essa base de clientes e aprecie quais formulários, programas, ferramentas e vendedores estão obtendo os melhores resultados.

16. Construa uma lista. Use formulários em linha e registros telefônicos para criar uma lista de possíveis clientes em potencial para atuar como uma poderosa ferramenta de conversão. (Veja abaixo)

17. Remarketing, re-market, re-market. Um cliente pode carecer ver uma mensagem mais de uma vez para notar uma vez! Mantenha seus esforços de marketing indo e indo

18. Não se esqueça de referências! Crie um plano específico para rastrear, gerenciar e solicitar negócios por referência. Gostamos de campanhas de e-mail e mala direta para isso. Ligue para nós para discutir como fazer isso funcionar para o visitante: 703-968-6767.

19. Up-selling! Sua própria base de clientes existente é sua própria melhor fonte de muito mais negócios. Desenvolva um programa formidável para garantir de que seus clientes saibam este que o visitante fornece e que mantenha suas mensagens principais e outras mensagens relacionadas na frente de seus clientes com a maior frequência possível. (Pode levar até mesmo 10 formas de contato para um cliente se identificar com sua marca. ) Lembre-se, venda estes benefícios – não o serviço!

20. Use programas e ferramentas para entregar interesse. Pessoas gostam por simplicidade e pacotes, ofertas e ofertas fáceis de entender e avaliar. Ao criar muitos pacotes ou ferramentas gratuitas para estes clientes potenciais interagirem, o visitante pode estimular o interesse que pode deter diminuído por outra maneira. (Nos ofereceu um ‘ImageCheck’ gratuito certos anos atrás, que dissecou o impacto da marca de um site; foi muito popular e gerou muitos novos negócios. )

21. Bata-os de todos os ângulos! É conhecido por de marketing de espingarda. Uma concha de espingarda contém centenas de pequenas bolas do chumbo, aumentando sua chance de acertar um alvo. Marketing vancouverpersianchurch.org é praticamente o mesmo ‘quanto mais você usa efetivamente, maior a chance que sua mensagem seja aspecto e lembrada. Não existe solução secreta para marketing; é tudo sobre criação.

22. Use tecnologias e tendências; eles são seus amigos! O emprego de várias tecnologias, tais como reservas on-line, reservas, formulários de resposta, downloads de PDF, blogs, wikis, sistemas de pesquisa internos e newsfeeds pode ter 1 efeito drástico na sua própria estratégia geral. Há vários benefícios para ir até aqui, porém fique desembaraçado para visitá-lo.

23. Chamadas para ação. As chamadas para proceder são o aspecto mais importante do marketing e da anuncios. Afinal, qual é a melhor forma de realizar uma oferta atraente e interativa? O visitante deve deter um único apelo à ação para cada tipo de pessoa. Por exemplo, visite branding, marketing e anuncios.

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