/*====================================== Theme Name: Rubine Lite Theme URI: https://themezee.com/themes/rubine/ Description: Rubine Lite is a clean and retina-ready magazine theme created with usability and simplicity in mind. The theme offers a gorgeous featured content area on the home page to highlight your most important posts. Of course the design is fully responsive and makes your content readable on every device. Version: 1.3.3 Author: ThemeZee Author URI: https://themezee.com Tags: two-columns, custom-background, custom-colors, custom-header, custom-menu, grid-layout, blog, news, editor-style, rtl-language-support, featured-image-header, featured-images, flexible-header, full-width-template, sticky-post, threaded-comments, translation-ready, theme-options, one-column, left-sidebar, right-sidebar, three-columns, four-columns Text Domain: rubine-lite License: GNU General Public License v2.0 License URI: http://www.gnu.org/licenses/gpl-2.0.html ======================================*/ /* CSS Reset | http://meyerweb.com/eric/tools/css/reset/ | v2.0 -------------------------------------------------------------- */ html, body, div, span, applet, object, iframe, h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, acronym, address, big, cite, code, del, dfn, em, img, ins, kbd, q, s, samp, small, strike, strong, sub, sup, tt, var, b, u, i, center, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, canvas, details, embed, figure, figcaption, footer, header, hgroup, menu, nav, output, ruby, section, summary, time, mark, audio, video { margin: 0; padding: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } /* HTML5 display-role reset for older browsers */ article, aside, details, figcaption, figure, footer, header, hgroup, menu, nav, section { display: block; } body { line-height: 1; } ol, ul { list-style: none; } blockquote, q { quotes: none; } blockquote:before, blockquote:after, q:before, q:after { content: ''; content: none; } table { border-collapse: collapse; border-spacing: 0; } /* General Styles -------------------------------------------------------------- */ html { font-size: 100.01%; } body { font-family: 'Carme', Tahoma, Verdana, Arial; font-size: 0.95em; border: 0; color: #111; background-color: #f3f3f3; } /* Links */ a, a:link, a:visited{ color: #cc1111; text-decoration: underline; } a:hover, a:active { text-decoration: none; } /* Form Elements */ input, textarea { padding: 0.7em; background: #fff; border: 1px solid #e5e5e5; font-size: 1.0em; color: #222; font-family: 'Carme', Tahoma, Verdana, Arial; } input[type="submit"] { color: #222; font-weight: bold; padding: 0.3em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } input[type="submit"]:hover { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; cursor: pointer; } /* Clearing Floats */ .clearfix:before, .clearfix:after { content: " "; display: table; } .clearfix:after { clear: both; } .clearfix { *zoom: 1; /* For IE 6/7 only */ } /* Make Form Elements responsive */ input, textarea, select { max-width: 100%; } /* Text meant only for screen readers. */ .screen-reader-text { clip: rect(1px, 1px, 1px, 1px); position: absolute !important; height: 1px; width: 1px; overflow: hidden; } .screen-reader-text:focus { background-color: #f1f1f1; border-radius: 3px; box-shadow: 0 0 2px 2px rgba(0, 0, 0, 0.6); clip: auto !important; color: #21759b; display: block; font-size: 14px; font-size: 0.875rem; font-weight: bold; height: auto; left: 5px; line-height: normal; padding: 15px 23px 14px; text-decoration: none; top: 5px; width: auto; z-index: 100000; /* Above WP toolbar. */ } /* Basic Structure -------------------------------------------------------------- */ #wrapper { width: 100%; } #header-wrap { background: #cc1111; } #header { padding: 2em 0; color: #fff; } #wrap { clear: both; padding: 2em 0 0; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #content { float: left; width: 72%; padding-right: 2em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #sidebar { float: right; width: 28%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .container { max-width: 1340px; width: 92%; margin: 0 auto; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } /* Header -------------------------------------------------------------- */ #logo { float: left; margin: 0.6em 0; max-width: 100%; } #logo .site-title { display: inline-block; font-size: 2.5em; font-weight: bold; color: #fff; font-family: 'Francois One', Tahoma, Verdana, Arial; } #logo .site-title a:link, #logo .site-title a:visited { color: #fff; text-decoration: none; } #logo .site-title a:hover, #logo .site-title a:active { color: #eee; text-decoration: none; } #logo .site-description { margin-top: 0.4em; color: #ddd; } #logo .custom-logo { margin: 0 1.5em 0 0; padding: 0; border: none; vertical-align: top; max-width: 100%; height: auto; } /* Custom Header Image */ #custom-header-image { padding-top: 2em; } #custom-header-image img { max-width: 1320px; vertical-align: top; width: 100%; height: auto; padding: 0.8em; background: #fff; border: 1px solid #e5e5e5; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } /* Top Navigation Menu -------------------------------------------------------------- */ #topheader-wrap { background: rgba(0,0,0,0.25); } #topheader #header-search { float: right; } #topnav-toggle { display: none; } .top-navigation-menu { float: left; list-style-type: none; list-style-position: outside; position: relative; } .top-navigation-menu li{ float: left; position: relative; } .top-navigation-menu a { display: block; padding: 0.8em 1em; text-decoration: none; font-size: 0.8em; text-transform: uppercase; } .top-navigation-menu a:link, .top-navigation-menu a:visited{ color: #fff; text-decoration: none; } .top-navigation-menu a:hover { background: rgba(0,0,0,0.2); } .top-navigation-menu li.current_page_item a, .top-navigation-menu li.current-menu-item a { text-decoration: underline; } .top-navigation-menu li .sub-menu { display: none !important; } /* Navigation Menu -------------------------------------------------------------- */ #mainnav-toggle { display: none; } #mainnav-wrap { background: #f8f8f8; border-bottom: 1px solid #e5e5e5; } #mainnav { position: relative; } .main-navigation-menu { float: left; list-style-type: none; list-style-position: outside; } .main-navigation-menu li{ float:left; border-right: 1px solid #eaeaea; } .main-navigation-menu a { display: block; padding: 1.3em; text-decoration: none; font-size: 1.0em; font-family: 'Carme', Tahoma, Verdana, Arial; font-weight: bold; } .main-navigation-menu a:link, .main-navigation-menu a:visited { color: #222; text-decoration: none; } .main-navigation-menu a:hover { background: #fff; } .main-navigation-menu ul { position: absolute; display: none; z-index: 99; background: #fff; margin-left: -1px; padding: 1px; border: 1px solid #ddd; } .main-navigation-menu ul li{ float: none; position: relative; border: none; } .main-navigation-menu ul a { min-width: 250px; min-width: 16rem; padding: 1em; font-weight: normal; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a:link, .main-navigation-menu ul a:visited { color: #333; font-size: 0.9em; text-decoration: none; } .main-navigation-menu ul a:hover { background: #f8f8f8; } .main-navigation-menu li ul ul { margin: -2px 0 0; top: 0; left: 100%; } .main-navigation-menu li.menu-item-has-children:hover > ul, .main-navigation-menu li.page_item_has_children:hover > ul, .main-navigation-menu li.menu-item-has-children[aria-expanded="true"] > ul { display: block; } .main-navigation-menu li.current_page_item a, .main-navigation-menu li.current-menu-item a { text-decoration: underline; } .main-navigation-menu li.current_page_item ul li a, .main-navigation-menu li.current-menu-item ul li a{ text-decoration: none; } .main-navigation-menu ul li.current_page_item a, .main-navigation-menu ul li.current-menu-item a { text-decoration: underline; } .main-navigation-menu ul li.current_page_item ul li a, .main-navigation-menu ul li.current-menu-item ul li a{ text-decoration: none; } /* Mega Menu Styling */ .mega-menu-content { line-height: 1.5; } .mega-menu-content .mega-menu-widget .mega-menu-widget-header-title { font-weight: bold; } .main-navigation-menu .mega-menu-content .mega-menu-widget ul li a:hover, .main-navigation-menu .mega-menu-content .mega-menu-widget ul li a:active { text-decoration: underline; background: none; } .main-navigation-menu .mega-menu-content .widget_meta ul li, .main-navigation-menu .mega-menu-content .widget_pages ul li, .main-navigation-menu .mega-menu-content .widget_categories ul li, .main-navigation-menu .mega-menu-content .widget_archive ul li { display: block; } .main-navigation-menu .mega-menu-content .widget_meta ul li a, .main-navigation-menu .mega-menu-content .widget_pages ul li a, .main-navigation-menu .mega-menu-content .widget_categories ul li a, .main-navigation-menu .mega-menu-content .widget_archive ul li a { display: block; padding: 0.75em 1em; font-size: 14px; font-size: 0.875rem; } .main-navigation-menu .mega-menu-content .widget_meta ul li a:hover, .main-navigation-menu .mega-menu-content .widget_pages ul li a:hover, .main-navigation-menu .mega-menu-content .widget_categories ul li a:hover, .main-navigation-menu .mega-menu-content .widget_archive ul li a:hover { text-decoration: none; background: #f8f8f8; } /* Widget Styling -------------------------------------------------------------- */ .widget { margin-bottom: 2em; padding: 1.5em; background: #fff; border: 1px solid #e5e5e5; -ms-word-wrap: break-word; word-wrap: break-word; } .widgettitle { font-size: 1.0em; font-weight: bold; font-family: 'Carme', Tahoma, Verdana, Arial; padding: 1em; margin: -1.5em -1.5em 1.5em -1.5em; color: #333; background: #f8f8f8; border-bottom: 1px solid #e5e5e5; line-height: 1.5em; } .widget .textwidget { line-height: 1.5em; } .widget .textwidget p { margin-bottom: 1em; } .widget ul { line-height: 1.5em; } .widget ul { list-style: circle inside; color: #555; } .widget ul .children { padding: 0; margin: 0.5em 0 0.5em 1em; } .widget a:link, .widget a:visited { text-decoration: none; color: #cc1111; } .widget a:hover, .widget a:active { text-decoration: underline; } .widget img { max-width: 100%; height: auto; } /* Custom Widgets -------------------------------------------------------------- */ /* Theme Calendar Widget */ #wp-calendar { margin: 0; width: 100%; color: #444; line-height: 1.6em; } #wp-calendar th, #wp-calendar td, #wp-calendar caption { text-align: left; } #wp-calendar caption { font-style: italic; margin-bottom: 0.1em; } #wp-calendar th { font-weight: bold; font-size: 0.85em; } #wp-calendar tfoot tr td { padding-top: 0.5em; } #wp-calendar #next { padding-right: 0.8em; text-align: right; } /* Posts and Pages -------------------------------------------------------------- */ .type-post, .type-page, .type-attachment { margin: 0 0 2em 0; border: 1px solid #e5e5e5; background: #fff; } .type-post .post-content, .type-page, .type-attachment { padding: 1.2em 1.6em 1.6em; background: #fff; } .type-post { background: #f8f8f8; } .post-content { border-top: 1px solid #e5e5e5; } /* Titles */ .page-title, .entry-title { font-family: 'Francois One', Tahoma, Verdana, Arial; color: #cc1111; line-height: 1.4em; -ms-word-wrap: break-word; word-wrap: break-word; text-decoration: none; } .page-title { font-size: 2.4em; } .entry-title { font-size: 2.2em; } .entry-title a:link, .entry-title a:visited { color: #cc1111; text-decoration: none; } .entry-title a:hover span, .entry-title a:active span { text-decoration: underline; } .entry-title .subtitle { color: #777; font-family: 'Carme', Tahoma, Verdana, Arial; font-weight: normal; font-size: 0.55em; line-height: 1.3em; margin-bottom: 0.3em; } .entry-title a:hover .subtitle, .entry-title a:active .subtitle { text-decoration: underline; } .sticky { border-left: 8px solid #e5e5e5; } /* Page Links | wp_link_pages() */ .page-links { margin: 0; word-spacing: 1em; } /* Postmeta */ .entry-meta-wrap { padding: 1em 0.6em; } .entry-meta { line-height: 1.5em; font-size: 1.0em; } .entry-meta span { display: inline-block; padding: 0 0.6em; } .entry-meta a:link, .entry-meta a:visited { color: #333; } .entry-meta span:before { display: inline-block; -webkit-font-smoothing: antialiased; font: normal 24px 'Genericons'; vertical-align: top; color: #333; margin: 0 0.2em -0.2em 0; } .entry-meta .meta-date:before{ content: '\f307'; } .entry-meta .meta-author:before{ content: '\f304'; } .entry-meta .meta-comments:before{ content: '\f300'; } .entry-meta .meta-category:before{ content: '\f301'; } .entry-meta .meta-tags:before{ content: '\f302'; } /* Archive Post Layout */ .archive-post.has-post-thumbnail .post-content { border-top: none; margin-left: 33%; border-left: 1px solid #e5e5e5; width: 67%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .archive-post.has-post-thumbnail .entry-meta-wrap { float: left; width: 33%; padding: 0.8em 0.8em 0; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } .archive-post.has-post-thumbnail .entry-meta span { display: block; padding: 0.3em 0; } /* Post Tags */ .meta-tags { margin-top: 0.8em; } .meta-tags ul { float: left; } .meta-tags ul li { float: left; margin: 0.3em 0.3em 0 0; } .meta-tags ul li strong { line-height: 2em; margin-right: 0.5em; } .meta-tags ul li a { display: inline-block; font-size: 0.9em; font-weight: bold; padding: 0.5em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .meta-tags ul li a:link, .meta-tags ul li a:visited { color: #222; text-decoration: none; } .meta-tags ul li a:hover, .meta-tags ul li a:active{ color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } /* Read more Link */ .more-link { display: inline-block; font-weight: bold; margin: 0.3em 0 0; padding: 0.5em 1em; text-decoration: none; border: 1px solid #e5e5e5; background: #f8f8f8; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .more-link:link, .more-link:visited { color: #222; text-decoration: none; } .more-link:hover, .more-link:active { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } /* Post Navigation */ .post-navigation { margin-bottom: 2em; padding: 1em; border: 1px solid #e5e5e5; color: #222; background: #fff; line-height: 1.5; } .post-navigation .nav-links:before, .post-navigation .nav-links:after { content: ""; display: table; } .post-navigation .nav-links:after { clear: both; } .post-navigation .nav-links .nav-previous { float: left; } .post-navigation .nav-links .nav-next { float: right; } /* Archives and Search Heading */ .archive-title { font-weight: bold; color: #222; padding: 1em; margin-bottom: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } .archive-description { margin: -1rem 0 1rem; padding: 1em; line-height: 1.6; background: #fff; border: 1px solid #e5e5e5; } /* Content Pagination */ .post-pagination { margin-bottom: 2em; font-weight: bold; color: #222; padding: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; } .post-pagination a { padding: 0.2em 0.5em; margin-right: 0.3em; display: inline-block; text-align: center; text-decoration: none; color: #cc1111; } .post-pagination a:link, ..post-pagination a:visited { color: #cc1111; } .post-pagination a:hover { text-decoration: underline; } .post-pagination .current { padding: 0.2em 0.5em; margin-right: 0.3em; background: #cc1111; color: #fff; } /* Infinite Scroll Pagination */ .infinite-scroll .post-pagination { display: none; } .infinite-scroll #infinite-handle span { display: inline-block; margin-bottom: 2em; padding: 0.6em 1em; font-size: 1em; font-weight: bold; text-align: center; text-decoration: none; color: #fff; background: #cc1111; } .infinite-scroll #infinite-handle span:hover { background-color: #333; } /* Breadcrumbs */ .breadcrumbs { font-weight: bold; color: #222; padding: 1em; margin-bottom: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } .breadcrumbs .trail-browse, .breadcrumbs .trail-items, .breadcrumbs .trail-items li { display: inline; line-height: 1.5; } .breadcrumbs .trail-browse { margin-right: 0.5em; } .breadcrumbs .trail-items { list-style: none; } .breadcrumbs .trail-items li::after { content: "\00bb"; /* Raquo */ padding: 0 0.5em; } .trail-separator-slash .trail-items li::after { content: "\002F"; } .trail-separator-dash .trail-items li::after { content: "\2013"; } .trail-separator-bull .trail-items li::after { content: "\2022"; } .trail-separator-arrow-bracket .trail-items li::after { content: "\003e"; } .trail-separator-raquo .trail-items li::after { content: "\00bb"; } .trail-separator-single-arrow .trail-items li::after { content: "\2192"; } .trail-separator-double-arrow .trail-items li::after { content: "\21D2"; } .breadcrumbs .trail-items li:last-of-type::after { display: none; } /* Text Elements -------------------------------------------------------------- */ .entry { line-height: 1.6em; margin: 0; -ms-word-wrap: break-word; word-wrap: break-word; } .entry p, .comment p { margin: 0.75em 0; } .entry h1, .comment h1, .entry h2, .comment h2, .entry h3, .comment h3, .entry h4, .comment h4, .entry h5, .comment h5, .entry h6, .comment h6 { color: #222; font-weight: bold; line-height: 1.0em; margin: 1.2em 0 0.3em; } .entry h1, .comment h1 { font-size: 3.0em; } .entry h2, .comment h2 { font-size: 2.25em; } .entry h3, .comment h3 { font-size: 1.5em; } .entry h4, .comment h4 { font-size: 1.25em; } .entry h5, .comment h5 { font-size: 1.125em; margin: 1.3em 0 0; } .entry h6, .comment h6 { font-size: 1.0em; margin: 1.3em 0 0; } .entry ul, .comment ul{ list-style: square inside; margin: 0 0 1.5em 2em; } .entry ol, .comment ol{ list-style: decimal inside; margin: 0 0 1.5em 2em; } .entry ol ol, .comment ol ol{ list-style: upper-alpha inside; } .entry ol ol ol, .comment ol ol ol{ list-style: lower-roman inside; } .entry ol ol ol ol, .comment ol ol ol ol{ list-style: lower-alpha inside; } .entry ul ul, .comment ul ul, .entry ol ol, .comment ol ol, .entry ul ol, .comment ul ol .entry ol ul, .comment ol ul { margin-bottom: 0.2em; } dl { margin: 1em 0; } dt { font-weight: bold; } dd { margin-bottom: 1.5em; } strong { font-weight: bold; } cite, em, i { font-style: italic; } big, .big_tag { font-size: 1.3em; } ins { text-decoration: none; } code, pre { padding: 3px 8px; margin: 0 1px; background: #eeeeee; color: #222; font-size: 0.9em; font-family: Monospace, "Courier New", Courier; overflow: auto; line-height: 1.4em; } del, strike, s{ text-decoration: line-through; } pre { font-family: "Courier 10 Pitch", Courier, monospace; } small { font-size: 0.7em; } abbr, acronym { border-bottom: 1px dotted #666; cursor: help; } sup, sub { height: 0; line-height: 1; position: relative; vertical-align: baseline; font-size: 0.8em; } sup { bottom: 1ex; } sub { top: .5ex; } .entry var, .entry kbd, .entry tt, .entry .tt_tag { font-size: 1.1em; font-family: "Courier 10 Pitch", Courier, monospace; } blockquote { background: #f8f8f8; border: 1px solid #e5e5e5; border-left: 8px solid #e5e5e5; margin: 1.2em 0; padding: 0.3em 1.2em; } blockquote cite { display: block; margin: 0.5em 0 0 0.5em; color: #777; } .entry table { border-collapse: collapse; border-spacing: 0; border: 1px solid #ddd; margin: 1em 0; text-align: left; width: 100%; } .entry tr th, .entry thead th { background: #e5e5e5; font-weight: bold; padding: 0.2em 1em; } .entry tr td { border-top: 1px solid #ddd; padding: 0.2em 1em; } .entry tr.alternate td { background: #f5f5f5; } /* Images | Gallery | Videos -------------------------------------------------------------- */ article .wp-post-image { max-width: 100%; margin: 0; height: auto; vertical-align: top; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } article .entry .wp-post-image { margin: 1.2em 2em 1em 0; height: auto; } .entry img { max-width: 100%; height: auto; } .wp-caption { max-width: 100%; height: auto; text-align: center; margin: 1em 0; } .wp-caption-text { margin: 0 !important; padding: 0; font-size: 0.9em; text-align: center; } .alignleft { float: left; display: inline; margin: 1em 2em 1em 0; } .alignright { float: right; display: inline; margin: 1em 0 1em 2em; } .aligncenter { margin: 1em auto; display: block; } /* Gallery Styling */ .gallery { margin: 1em auto !important; } .gallery-item { float: left; margin: 0.7em 0 0 0 !important; padding-right: 1em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .gallery img { margin: 0 !important; padding: 3px; border: 1px solid #e5e5e5 !important; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .gallery-caption { margin-left: 0.3em !important; } /* Make Vidoes responsive */ embed, iframe, object, video { max-width: 100%; } /* Image.php Navigation */ #image-nav { margin: 1em 0 2em; color: #333; } #image-nav .nav-previous { float: left; } #image-nav .nav-next { float: right; } #image-nav .nav-previous a, #image-nav .nav-next a { font-size: 0.9em; font-weight: bold; text-decoration: none; padding: 0.5em 1em; text-decoration: none; color: #222; border: 1px solid #e5e5e5; background: #f5f5f5; background-image: -webkit-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -moz-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -o-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -ms-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: linear-gradient(#fdfdfd 0%, #e8e8e8 100%); } #image-nav .nav-previous a:hover, #image-nav .nav-next a:hover { background: #f8f8f8; } /* Search Form -------------------------------------------------------------- */ .search-form { display: block; position: relative; width: 100%; margin: 0; padding: 0; overflow:hidden; } .search-form .screen-reader-text { display: none; } .search-form .search-field { display: inline-block; margin: 0; width: 100%; padding: 0.7em 45px 0.7em 0.7em; background: #fff; border: 1px solid #ddd; font-size: 1.0em; color: #333; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; -webkit-appearance: none; } .search-form .search-submit { position: absolute; top: 0; right: 0; border: none; background: transparent; padding: 0.8em 0.7em 0 0; cursor: pointer; } .search-form .search-submit .genericon-search { display: inline-block; width: 24px; height: 24px; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-size: 24px; line-height: 1; font-family: 'Genericons'; text-decoration: inherit; font-weight: normal; font-style: normal; vertical-align: text-bottom; color: #777; content: '\f400'; } .search-form .search-submit:hover .genericon-search { color: #333; } /* different style for searchform in topheader */ #topheader #header-search .search-form .search-field { padding: 0.5em 45px 0.5em 0.8em; background: rgba(0, 0, 0, 0.05); border: none; font-size: 0.9em; color: #fff; border-left: 1px solid rgba(255, 255, 255, 0.08); border-right: 1px solid rgba(255, 255, 255, 0.08); min-width: 300px; } #topheader #header-search .search-form .search-submit { padding: 0.5em 0.4em 0 0; } #topheader #header-search .search-form .search-submit .genericon-search { width: 18px; height: 18px; font-size: 18px; color: #ddd; } #topheader #header-search .search-form .search-submit:hover .genericon-search { color: #fff; } /* Social Icons | based upon http://kovshenin.com/2014/social-menus-in-wordpress-themes/ -------------------------------------------------------------- */ .social-icons-menu { list-style-type: none; list-style-position: outside; line-height: 1em; } .social-icons-menu li { float: left; margin: 0 1px 0.2em 0; padding: 0; } .social-icons-menu li a { position: relative; display: inline-block; padding: 1em; background: rgba(0,0,0,0.2); text-decoration: none; } .social-icons-menu li a:before { display: inline-block; color: #eee; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-size: 24px; line-height: 1; font-family: 'Genericons'; text-decoration: inherit; vertical-align: top; } .social-icons-menu li a:hover { text-decoration: none; background: rgba(0,0,0,0.4); } .social-icons-menu li a .screen-reader-text { display: none; } .social-icons-wrap .social-icons-hint { font-size: 0.8em; color: #eee; max-width: 300px; line-height: 1.2em; } /* Add Genericons */ .social-icons-menu li a:before { content: '\f408';} /* Default Icon */ .social-icons-menu li a[href*="codepen.io"]:before { content: '\f216'; } .social-icons-menu li a[href*="digg.com"]:before { content: '\f221'; } .social-icons-menu li a[href*="dribbble.com"]:before { content: '\f201'; } .social-icons-menu li a[href*="facebook.com"]:before { content: '\f204'; } .social-icons-menu li a[href*="flickr.com"]:before { content: '\f211'; } .social-icons-menu li a[href*="plus.google.com"]:before { content: '\f218'; } .social-icons-menu li a[href*="github.com"]:before { content: '\f200'; } .social-icons-menu li a[href*="instagram.com"]:before { content: '\f215'; } .social-icons-menu li a[href*="linkedin.com"]:before { content: '\f207'; } .social-icons-menu li a[href*="pinterest.com"]:before { content: '\f209'; } .social-icons-menu li a[href*="polldaddy.com"]:before { content: '\f217'; } .social-icons-menu li a[href*="getpocket.com"]:before { content: '\f224'; } .social-icons-menu li a[href*="reddit.com"]:before { content: '\f222'; } .social-icons-menu li a[href*="spotify.com"]:before { content: '\f515'; } .social-icons-menu li a[href*="skype.com"]:before, .social-icons-menu li a[href*="skype:"]:before { content: '\f220'; } .social-icons-menu li a[href*="stumbleupon.com"]:before { content: '\f223'; } .social-icons-menu li a[href*="tumblr.com"]:before { content: '\f214'; } .social-icons-menu li a[href*="twitch.tv"]:before { content: '\f516'; } .social-icons-menu li a[href*="twitter.com"]:before { content: '\f202'; } .social-icons-menu li a[href*="vimeo.com"]:before { content: '\f212'; } .social-icons-menu li a[href*="wordpress.org"]:before, .social-icons-menu li a[href*="wordpress.com"]:before { content: '\f205'; } .social-icons-menu li a[href*="youtube.com"]:before { content: '\f213'; } .social-icons-menu li a[href*="newsletter"]:before, .social-icons-menu li a[href*="mailto"]:before { content: '\f410'; } .social-icons-menu li a[href*="/feed"]:before, .social-icons-menu li a[href*="/feed/"]:before, .social-icons-menu li a[href*="?feed=rss2"]:before, .social-icons-menu li a[href*="feedburner.google.com"]:before, .social-icons-menu li a[href*="feedburner.com"]:before { content: '\f413'; } /* Header Social Icons */ #header-social-icons { float: right; } /* Footer Social Icons */ #footer-social-icons { float: right; } #footer-social-icons .social-icons-menu li { margin: 0; } #footer-social-icons .social-icons-menu li a { padding: 0.9em; background: none; } #footer-social-icons .social-icons-menu li a:before { color: #eee; font-size: 16px; } #footer-social-icons .social-icons-menu li a:hover { background: rgba(0,0,0,0.2); } /* Comments -------------------------------------------------------------- */ #comments { margin-bottom: 2em; } #comments .comments-title, #respond #reply-title { margin-bottom: 1em; padding: 1em; font-weight: bold; color: #222; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } #respond #reply-title { margin-bottom: 0; border-bottom: none; } .commentlist .comment .comment-reply-title { font-size: 1.0em; } /* Comment Listing */ .commentlist { display: block; } .commentlist .comment { list-style: none; margin-bottom: 2em; } .commentlist .comment .comment-body { display: block; background: #f8f8f8; border: 1px solid #e5e5e5; list-style: none; } .commentlist .comment .comment-content { margin-left: 33%; padding: 0.7em 1.2em 1.2em; width: 67%; border-left: 1px solid #e5e5e5; background: #fff; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; line-height: 1.5em; -ms-word-wrap: break-word; word-wrap: break-word; } .commentlist .comment .children { margin: 1.5em 0 0 1.5em; } .commentlist .comment .children .comment .comment-body { border-left: 0.5em solid #ddd; } .commentlist .comment .comment-meta { float: left; width: 33%; padding: 0.8em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .comment-meta .comment-author img { float: left; margin: 0 1em 0 0; } .comment-meta .comment-author img:after { clear: both; } .comment-meta .comment-author .fn { display: inline-block; font-size: 1.1em; font-weight: bold; margin: 0.3em 0 0.7em; } .comment-meta .comment-author .fn a:link, .comment-meta .comment-author .fn a:visited { text-decoration: underline; } .comment-meta .comment-author .fn a:hover, .comment-meta .comment-author .fn a:active { text-decoration: none; } .comment-meta .bypostauthor .fn, .comment-meta .comment-author-admin .fn{ font-style: italic; } .comment-meta .commentmetadata { font-size: 0.8em; } .comment-meta .commentmetadata p { margin: 0.4em 0; } .comment-meta .commentmetadata a:link, .comment-meta .commentmetadata a:visited, .comment-meta .commentmetadata a:active, .comment-meta .commentmetadata a:hover { color: #222; text-decoration: none; } .comment-content .comment-entry .comment-reply-link { display: inline-block; font-size: 0.9em; font-weight: bold; padding: 0.3em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .comment-content .comment-entry .comment-reply-link:link, .comment-content .comment-entry .comment-reply-link:visited { color: #222; text-decoration: none; } .comment-content .comment-entry .comment-reply-link:hover, .comment-content .comment-entry .comment-reply-link:active { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } .nocomments { font-size: 0.9em; border: 1px solid #e5e5e5; background: #fff; padding: 0.2em 1em; } .commentlist .pingback { display: block; margin: 0.6em 0 0; padding: 0.8em 0 0; border-top: 1px solid #e5e5e5; list-style: none; line-height: 1.3em; } /* Comment Pagination */ .comment-pagination { font-size: 0.9em; border: 1px solid #e5e5e5; background: #fff; padding: 0.2em 1em; margin-bottom: 1em; } .comment-pagination .alignleft { float: left; } .comment-pagination .alignright { float: right; } /* Comment Form */ #respond { margin: 2em 0 0; background: #fff; } #commentform { margin: 0; padding: 1.5em 1.5em 0; border: 1px solid #e5e5e5; } #commentform p { margin: 0 0 1.5em; } #respond .must-log-in { padding: 1.5em; border: 1px solid #e5e5e5; } #commentform input[type="text"], #commentform textarea { display: inline-block; width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #commentform label { display: block; margin: 0.6em 0 0.2em; font-size: 0.9em; font-weight: bold; } #commentform #submit { display: block; margin: 1em 0 0; padding: 0.8em 4em; } /* Featured Content -------------------------------------------------------------- */ #featured-content-bg { background: #fff; padding-bottom: 0.5em; border-bottom: 1px solid #ddd; } #featured-content-wrap { clear: both; padding: 1.5em 0 0; } #featured-content { margin-right: -1em; } #featured-content .featured-post { float: left; padding-right: 1em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; width: 25%; } #featured-content .featured-post .type-post { margin-bottom: 1em; } #featured-content .featured-post:nth-child(4n + 1) { clear: left; } #featured-content .featured-post .featured-post-thumbnail { padding: 0.8em; border-bottom: 1px solid #ddd; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; background: #f8f8f8; } #featured-content .featured-post .featured-post-content { padding: 0.8em 1em; background: #fff; } #featured-content .featured-post .entry-title { font-size: 1.05em; } #featured-content .featured-post .entry-title a:hover { text-decoration: underline; } /* Footer -------------------------------------------------------------- */ #footer-bg { background: #cc1111; } #footer-wrap { background: rgba(0,0,0,0.25); } #footer { color: #fff; } #footer a { color: #ddd; } #footer #footer-text { float: left; padding: 1.05em 0; font-size: 0.9em; } /*============================ MEDIA QUERIES ============================*/ /* Small screens | <1120px */ @media only screen and (max-width: 70em) { .container { width: 94%; } } /* Smaller screens | <1120px */ @media only screen and (max-width: 65em) { #featured-content .featured-post { width: 50%; } #featured-content .featured-post:nth-child(2n + 1) { clear: left; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 0; border-left: none; border-top: 1px solid #e5e5e5; width: 100%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: none; width: 100%; padding: 0.8em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: left; margin-right: 2em; max-width: 50%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0.5em; } .comment-meta .commentmetadata p { display: inline; padding: 0 0.4em; } } /* Tablets (landscape) | <960px */ @media only screen and (max-width: 60em) { .container { width: 100%; } #wrap, #custom-header-image { padding: 2em 2em 0; } #featured-content-wrap { padding: 1.5em 1.5em 0; } #header { padding: 2em; } #content { float: none; padding-right: 0; width: 100%; } #sidebar { clear: both; float: none; margin: 2em 0 0; width: 100%; } #logo { float: none; width: 100%; margin: 0; text-align: center; } #header-social-icons { float: none; text-align: center; margin-top: 1.5em; } #header-social-icons .social-icons-menu li { float: none; display: inline-block; margin: 0 -2px 2px 0; line-height: 1.5em; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 33%; border-left: 1px solid #e5e5e5; border-top: none; width: 67%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: left; width: 33%; padding: 0.8em 0.8em 0; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: none; margin-right: 0; max-width: 100%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } .comment-meta .commentmetadata p { display: block; padding: 0; } #footer { padding: 0 2em; } /* Mobile Top Navigation */ /* Reset */ #topnav-wrap, #topnav, .top-navigation-menu, .top-navigation-menu li, .top-navigation-menu a, .top-navigation-menu ul { margin: 0; padding: 0; position: static; float: none; display: inline; font-size: 1.0em; border: none; box-shadow: none; background: none; top: 0; left: 0; } #topnav { float: none; } #topnav-toggle { float: left; display: inline-block; margin: 0; padding: 0.6em 0.8em 0.7em; text-decoration: none; font-size: 0.8em; color: #fff; background: none; border: none; } #topnav-toggle:hover { cursor: pointer; background: rgba(0,0,0,0.2); } #topnav-toggle:after { float: left; margin: 0; -webkit-font-smoothing: antialiased; display: inline-block; content: '\f419'; font: normal 16px/1 Genericons; text-decoration: inherit; vertical-align: text-bottom; } .top-navigation-menu { float: left; display: none; width: 100%; border-top: 1px solid rgba(255,255,255,0.08); } .top-navigation-menu a { float: left; display: block; padding: 0.7em 1em; text-decoration: none; font-size: 0.8em; text-transform: uppercase; margin-bottom: 1px; } .top-navigation-menu a:hover { background: rgba(0,0,0,0.2); } .top-navigation-menu li.current_page_item a, .top-navigation-menu li.current-menu-item a { text-decoration: underline; } /* Mobile Main Navigation */ /* Reset */ #mainnav, .main-navigation-menu, .main-navigation-menu li, .main-navigation-menu a, .main-navigation-menu ul, .main-navigation-menu ul a, .main-navigation-menu ul ul, .main-navigation-menu li ul ul { margin: 0; padding: 0; position: static; float: none; display: inline; font-size: 1.0em; border: none; box-shadow: none; background: none; top: auto; left: auto; } .main-navigation-menu li, .main-navigation-menu ul, .main-navigation-menu li ul ul, .mega-menu-item .mega-menu-content, .mega-menu-item .mega-menu-content .mega-menu-widget { position: static; display: block; left: auto; top: auto; clear: left; } #mainnav { margin: 1.5em 0; float: none; } #mainnav-toggle { display: block; margin: 0; padding: 1em; width: 100%; text-decoration: none; font-size: 1.0em; font-weight: bold; font-family: 'Carme', Tahoma, Verdana, Arial; text-align: left; line-height: 1.5; background: #f8f8f8; border: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #mainnav-toggle:hover { cursor: pointer; background: #fff; } #mainnav-toggle:after { float: right; margin: 0; -webkit-font-smoothing: antialiased; display: inline-block; content: '\f419'; font: normal 24px/1 Genericons; text-decoration: inherit; vertical-align: text-bottom; } .main-navigation-menu { width: 100%; display: none; border-bottom: 1px solid #e5e5e5; background: #fff; } .main-navigation-menu a { display: block; padding: 1.3em; text-decoration: none; font-size: 1.0em; font-weight: bold; border-top: 1px solid #e5e5e5; background: #fff; clear: left; } .main-navigation-menu a:hover { background: #f8f8f8; } .main-navigation-menu ul { float: left; padding: 1em 0; width: 100%; background: #f8f8f8; border-top: 1px solid #e5e5e5; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a { display: block; width: 100%; padding: 1em 1em 1em 2em; font-size: 0.9em; font-weight: normal; border-bottom: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a:hover { text-decoration: underline; } .main-navigation-menu ul li ul { float: left; width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul ul a { padding-left: 4em; } .main-navigation-menu ul ul ul a { padding-left: 6em; } .main-navigation-menu li.current_page_item a, .main-navigation-menu li.current-menu-item a { text-decoration: underline; } .main-navigation-menu li.current_page_item ul li a, .main-navigation-menu li.current-menu-item ul li a{ text-decoration: none; } .main-navigation-menu ul li.current_page_item a, .main-navigation-menu ul li.current-menu-item a { text-decoration: underline; } .main-navigation-menu .submenu-dropdown-toggle { float: right; display: block; margin: 0; padding: 1.15em 1.5em; } .main-navigation-menu .submenu-dropdown-toggle:hover { cursor: pointer; } .main-navigation-menu .submenu-dropdown-toggle:hover:before { color: #777; } .main-navigation-menu .submenu-dropdown-toggle:before { font-size: 20px; line-height: 1; font-family: 'Genericons'; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-decoration: inherit; vertical-align: middle; content: '\f510'; color: #222; } .main-navigation-menu .submenu-dropdown-toggle.active:before { content: '\f50e'; } .main-navigation-menu ul .submenu-dropdown-toggle { padding: 0.55em 1.2em; } .main-navigation-menu ul .submenu-dropdown-toggle:before { font-size: 16px; } /* Mega Menu Styling */ .mega-menu-item .mega-menu-two-columns > li, .mega-menu-item .mega-menu-three-columns > li, .mega-menu-item .mega-menu-five-columns > li { width: 100%; } .mega-menu-item .mega-menu-four-columns > li, .mega-menu-item .mega-menu-six-columns > li { width: 50%; } } /* Tablets (portrait) | <800px */ @media only screen and (max-width: 50em) { #logo .site-title { font-size: 2.3em; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 0; border-left: none; border-top: 1px solid #e5e5e5; width: 100%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: none; width: 100%; padding: 0.8em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: left; margin-right: 2em; max-width: 50%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0.5em; } .comment-meta .commentmetadata p { display: inline; padding: 0 0.4em; } .page-title { font-size: 2.2em; } .entry-title { font-size: 2.0em; } .entry h1, .comment h1 { font-size: 2.2em; } .entry h2, .comment h2 { font-size: 1.8em; } .entry h3, .comment h3 { font-size: 1.4em; } .entry tr th, .entry thead th { padding: 0.2em 0.4em; } .entry tr td { padding: 0.2em 0.4em; } } /* Phablets (portrait) | <640px */ @media only screen and (max-width: 40em) { #wrap, #custom-header-image { padding: 1.5em 1.5em 0; } #featured-content-wrap { padding: 1.3em 1.3em 0; } #header-social-icons .social-icons-menu li a { padding: 0.9em; } #header-social-icons .social-icons-menu li a:before { font-size: 20px; vertical-align: middle; } .type-post, .type-page, .type-attachment, .widget { margin: 0 0 1.5em 0; } .page-title { font-size: 2.0em; } .entry-title { font-size: 1.8em; } .entry-title .subtitle { font-size: 0.6em; } #footer-social-icons { float: none; text-align: center; } #footer-social-icons .social-icons-menu li { float: none; display: inline-block; margin: 0 -2px 2px 0; } #footer #footer-text { float: none; text-align: center; padding: 0.7em 0 1.4em; } /* Mega Menu Styling */ .mega-menu-item .mega-menu-four-columns > li, .mega-menu-item .mega-menu-six-columns > li { width: 100%; } } /* Phablets (portrait) | <640px */ @media only screen and (max-width: 34em) { #featured-content .featured-post .featured-post-thumbnail { padding: 0.4em; } #featured-content .featured-post .featured-post-content { padding: 0.4em 0.6em; } #featured-content .featured-post .entry-title { font-size: 1.0em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { max-width: 45%; margin-right: 1em; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0; } .comment-meta .commentmetadata p { display: block; padding: 0; } } /* Smartphones | <480px */ @media only screen and (max-width: 30em) { #wrap, #custom-header-image, #featured-content-wrap { padding: 1em 1em 0; } #header-social-icons .social-icons-menu li a { padding: 0.7em; } #header-social-icons .social-icons-menu li a:before { font-size: 16px; } .type-post, .type-page, .type-attachment, .widget { margin: 0 0 1em 0; } .page-title { font-size: 1.8em; } .entry-title { font-size: 1.6em; } .entry-title .subtitle { font-size: 0.65em; } #logo .site-title { font-size: 2.0em; } #topheader #header-search .search-form .search-field { min-width: 0; } .alignright, .alignleft { float: none; margin: 1em 0; } .entry-meta span, .postinfo span { display: block; } .postinfo .meta-comments { float: none; } } /* Smartphones | <480px */ @media only screen and (max-width: 28em) { .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: none; margin-right: 0; max-width: 100%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } #featured-content .featured-post .type-post { border: none; } #featured-content .featured-post .featured-post-thumbnail { padding: 0; background: #fff; border: none; } #featured-content .featured-post .featured-post-content { padding: 0.4em 0.1em; border: none; } #featured-content .featured-post .entry-title { font-size: 0.95em; } } /* Big Screens Navi Fix | >720px */ @media only screen and (min-width: 60.001em) { /* ensure #nav is visible on desktop version */ .top-navigation-menu, .main-navigation-menu { display: block !important; } .main-navigation-menu li.menu-item:hover a { background: #fff; } .main-navigation-menu li.menu-item:hover ul a:hover { background: #f8f8f8; } }

7 Essential Internetseite Tipps, mit der absicht, sicherzustellen, dass Ihre Internetauftritt Traffic in Sales konvertiert

Jedes Unternehmen themida.eu hat heute die Website. Doch ist Ihre Website gewinnend? Erreicht sie Ihren potenziellen Kundenstamm und wandelt Traffic in Verkäufe um?

Nun, dieses sollte… Im Durchschnitt haben Jene ungefähr sieben Sekunden Zeit, um Ihre Nachricht abgeschlossen übermitteln, ehe der Endbenutzer Ihre Website für eine Website Ihrer Mitbewerber verlässt. Wir haben es leicht gemacht Richtlinien für dasjenige, was kann und, ein wichtiger, sollte bei weitem nicht auf Ihrer Homepage dargestellt werden, damit Sie regelmäßigen Verkehr darüber hinaus Einkommen umwandeln können.

1) Erstellen Sie diese eine, leistungsstarke Homepage-Nachricht. Ihre Homepage-Nachricht sollte diese eine, zielgerichtete, nutzenorientierte Aussage sein, die beschreibt, was Jene für den potenziellen Kunden machen können. Mit der absicht eine aufregende Homepage über erstellen In diesem Fall müssen Sie den inhärenten Nutzen jetzt für Ihre potenzielle Kundenbasis fundieren. Niemand möchte hören, falls du “der Beste” bist; Kunden möchten hören, warum Ihr Werk / Ihre Dienstleistung anders ist und was dieses für jene bedeutet. Einfach ausgedrückt gesundheitspilz die Kunden: “Was kann man für mich tun? in “Beantworte sie.

2) Konzentriere dich auf Klarheit. Heutzutage, da die meisten Menschen online nach Produkten und Dienstleistungen suchen, kann Ihre Homepage eindeutig identifizieren, wer Sie sind, was Sie anbieten, Ihre sichersten Wettbewerbsvorteile, des weiteren Ihr unterstützender Text mit einer einfachen und kinderleicht zu bedienenden Benutzeroberfläche. Verwenden Sie Grafiken und Filme, um zu veranschaulichen, denen Service oder aber welches Produkt Sie in aussicht stellen und denn diese davon profitieren Kunde. Die Internetseite sollte dennoch eine Zone ohne Fluff sein. Eine gute Faustformel für die Homepage ist “weniger ist wichtige. ” Machen Sie das dem Anwender leicht über verstehen, was Sie tun. Zu viel Geschwafel, Bilder und Grafiken sein den Anwender nur verwirren. Leerzeichen, gut. Unordnung, ungut!

3) Benützen Sie ‘Secondary Messaging’ normal. Nachdem Jene Ihre Startseite-Nachricht präsentiert bestizen, müssen Jene “sekundäres Messaging” auf der Startseite integrieren. Dies schließt zusätzliche Neuigkeiten ein, die dazu operieren, die in der primären Meldung gemachten Aspekte zu untersuchen und getreu Hause über bringen. Secondary Messaging sollte den Nutzer auch hinzu anregen, bestimmte Schritte zu unternehmen – das heißt, es koennte ein Prozeduraufruf zum Berichten sein. Selbige Handlungsaufforderungen könnten den Benutzer anweisen, seinem Unternehmen unter einsatz von E-Mail zusätzliche Informationen zu schicken, den Vertriebsmitarbeiter anzurufen, ein Whitepaper herunterzuladen, eine aktuelle Erfolgsgeschichte abgeschlossen lesen usw. Die sekundäre Nachricht wird von Betriebe zu Firmen geändert (ist das nicht der Fall) das ofensichtliche erklären’). Dieses guter Vermarkter wird sachverstand, wie jemand eine durchdringende sekundäre Botschaft wählt.

4) Integriere Videos und / oder ‘Flash’, um deine Kernnachricht zu betonen. Filme und Flash-Animationen sind wichtige Teile Ihrer Homepage. Um die wichtigsten Wettbewerbsvorteile Ihres Unternehmens zu skizzieren, unterstützen zwei Strategien die Kunden bei der Visualisierung Ihrer Chancen erfüllen ihre Bedürfnisse des weiteren Anforderungen. Die masse Menschen befinden sich visuell orientiert, so dass Ihre Bilder / Flash Ihre Botschaft schnell reichen und überprüfen. Sei fest mit dem, was du deinen potentiellen Aussichten erzählst. Fixieren Sie Ihr Messaging via Ihren visuellen Strategien taktlos. Bilder des weiteren Flash sind auch grosse Möglichkeiten, mit der absicht Unordnung über beseitigen; Nachdem Sie Ihrer Website diese eine, visuelle Komponente hinzufügen, verkleinern Sie allen Bedarf fuer zusätzlichem Referenztext.

5) Drängen Sie herauf einen spezifischen Aufruf zum Handeln. Jene haben schon ein wenig über Handlungsaufforderungen gehört, jedoch es ist echt eine derart wichtige Taktik, der wir auch den speziellen Fragment gewidmet besitzen. Die Nichtumsetzung von potenziellen Online-Kunden darüber hinaus Leads ist echt hauptsächlich herauf Homepages zurückzuführen, auf denen primäre ferner sekundäre Aufrufe zum Berichten auf der Homepage ermangelung. Ein Call-to-Action kann so sehr einfach das wie das Link, der sagt: “Kontaktieren Sie dir für sonstige Informationen” oder “Erzählen Sie uns alle über Ihre Bedürfnisse ferner wir werden eine Telefonkonferenz befragen. ” Statistiken haben gezeigt, dass falls Sie Web-Nutzer entlang Ihrer führen sachverstand Verkaufsprozess werden Sie mehr von solchen frauen in Kunden umwandeln.

6) Kenne dein Publikum und kenne dasjenige Publikum darüber hinaus deinem Publikum.

OK, folglich vielleicht weißt du nicht, wer Carl Jung ist, aber die Chancen stehen gut, falls du entweder einen Myers-Briggs-Persönlichkeitstest gemacht hast oder künftig nehmen wirst. Die meisten Menschen können in wahrheit angeben, angesichts sie es sind das Introvertierter , alternativ ein Extrovertierter; Ihre Internetseite sollte diese und sonstige Persönlichkeitstypen berücksichtigen. Entwickeln Sie Ihre Internetseite nicht lediglich für ein Publikum, dasjenige benötigt, was Sie übereignen können, stattdessen auch für unterschiedliche Persönlichkeiten in diesem Publikum. Man Leute ziehen es bevor, das Telefonapparat abzuholen, mit der absicht mehr Fakten über Ihre Produkte oder Dienstleistungen abgeschlossen erhalten. Sie bevorzugen es, dich per E-Mail zu kontaktieren stattdessen. Andere möchten vielleicht ein Treffen befragen. Ihre Internetauftritt sollte die meisten dieser Persönlichkeitstypen wie möglich berücksichtigen, ansonsten verlieren Jene Conversions. Mach es leicht für die Web-Benutzer, um Sie zu kontaktieren… mit der Methode sie auch wählen.

7) Machen Sie Die Homepage einfach zu steuern. Sie haben sich verpflichtet Ihre Internetauftritt mit leicht zu navigierenden Optionen und Schaltflächen auslegen. Wenn Sie ein Dienstleistungsunternehmen sind, erreichen Sie ein XYZ… In der nahen oberen Navigationsleiste. Wenn ihr Verkaufen Jene mehr als den Service ferner aktivieren Sie dann ein Pull-Down-Menü via Optionen für Ihre Kunden. Ermöglichen Jene ihnen, die Seite auszuwählen, die jene recherchieren möchten, ohne klicken zu müssen zuerst mit der absicht, mehr abgeschlossen erfahren (ein großes No-No! ). Diese eine, andere Taktik besteht darin, Seitenleisten zu verwenden, um Benutzern das Navigieren beim Studieren Ihrer Inhalte zu vereinfachen. Sie zu tun sein auch (sich) vergewissern, dass Die Homepage die verwendet Interlinking-Strategie, so dass, wenn Web-Benutzer die undurchdachte Taste handhaben, sie leicht wieder in die Fußabdruck kommen und finden Jene die Informationen, die sie suchen.

Die Quintessenz Machen Sie das einem Interessenten leichter, wichtige über Die Produkte des weiteren / oder aber Dienstleistungen abgeschlossen erfahren. Erstellen Sie diese eine, Homepage, die das Rätselraten löst, indem Sie Web-Benutzer durch allen Prozess administrieren die Botschaft verstehen, mit der absicht etwas abgeschlossen unternehmen. Statistiken haben gezeigt, dass für mehr Klicks potenzielle Kundschaft benötigen, um das zu finden, wonach jene suchen, desto höher ist echt die Klasse, mit jener sie das tun die Website kündigen. Diese Richtlinien werden in keiner weise nur diese eine, befriedigendere Websiteerfahrung für den Endbenutzer erstellen, sondern auch 1 Teil des gescrollten Webdatenverkehrs in echte Sales Leads umwandeln. Und wie unsereins alle sachverstand, je mehr Verkäufe führt, desto alle $$$. Geben Sie Ihrer Website die dringend benötigte Aufmerksamkeit, die sie verdient. Ihre Website sollte dies effektivste Marketinginstrument Ihres Unternehmens sein.

Trả lời

Thư điện tử của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *