/*====================================== Theme Name: Rubine Lite Theme URI: https://themezee.com/themes/rubine/ Description: Rubine Lite is a clean and retina-ready magazine theme created with usability and simplicity in mind. The theme offers a gorgeous featured content area on the home page to highlight your most important posts. Of course the design is fully responsive and makes your content readable on every device. Version: 1.3.3 Author: ThemeZee Author URI: https://themezee.com Tags: two-columns, custom-background, custom-colors, custom-header, custom-menu, grid-layout, blog, news, editor-style, rtl-language-support, featured-image-header, featured-images, flexible-header, full-width-template, sticky-post, threaded-comments, translation-ready, theme-options, one-column, left-sidebar, right-sidebar, three-columns, four-columns Text Domain: rubine-lite License: GNU General Public License v2.0 License URI: http://www.gnu.org/licenses/gpl-2.0.html ======================================*/ /* CSS Reset | http://meyerweb.com/eric/tools/css/reset/ | v2.0 -------------------------------------------------------------- */ html, body, div, span, applet, object, iframe, h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, acronym, address, big, cite, code, del, dfn, em, img, ins, kbd, q, s, samp, small, strike, strong, sub, sup, tt, var, b, u, i, center, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, canvas, details, embed, figure, figcaption, footer, header, hgroup, menu, nav, output, ruby, section, summary, time, mark, audio, video { margin: 0; padding: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } /* HTML5 display-role reset for older browsers */ article, aside, details, figcaption, figure, footer, header, hgroup, menu, nav, section { display: block; } body { line-height: 1; } ol, ul { list-style: none; } blockquote, q { quotes: none; } blockquote:before, blockquote:after, q:before, q:after { content: ''; content: none; } table { border-collapse: collapse; border-spacing: 0; } /* General Styles -------------------------------------------------------------- */ html { font-size: 100.01%; } body { font-family: 'Carme', Tahoma, Verdana, Arial; font-size: 0.95em; border: 0; color: #111; background-color: #f3f3f3; } /* Links */ a, a:link, a:visited{ color: #cc1111; text-decoration: underline; } a:hover, a:active { text-decoration: none; } /* Form Elements */ input, textarea { padding: 0.7em; background: #fff; border: 1px solid #e5e5e5; font-size: 1.0em; color: #222; font-family: 'Carme', Tahoma, Verdana, Arial; } input[type="submit"] { color: #222; font-weight: bold; padding: 0.3em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } input[type="submit"]:hover { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; cursor: pointer; } /* Clearing Floats */ .clearfix:before, .clearfix:after { content: " "; display: table; } .clearfix:after { clear: both; } .clearfix { *zoom: 1; /* For IE 6/7 only */ } /* Make Form Elements responsive */ input, textarea, select { max-width: 100%; } /* Text meant only for screen readers. */ .screen-reader-text { clip: rect(1px, 1px, 1px, 1px); position: absolute !important; height: 1px; width: 1px; overflow: hidden; } .screen-reader-text:focus { background-color: #f1f1f1; border-radius: 3px; box-shadow: 0 0 2px 2px rgba(0, 0, 0, 0.6); clip: auto !important; color: #21759b; display: block; font-size: 14px; font-size: 0.875rem; font-weight: bold; height: auto; left: 5px; line-height: normal; padding: 15px 23px 14px; text-decoration: none; top: 5px; width: auto; z-index: 100000; /* Above WP toolbar. */ } /* Basic Structure -------------------------------------------------------------- */ #wrapper { width: 100%; } #header-wrap { background: #cc1111; } #header { padding: 2em 0; color: #fff; } #wrap { clear: both; padding: 2em 0 0; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #content { float: left; width: 72%; padding-right: 2em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #sidebar { float: right; width: 28%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .container { max-width: 1340px; width: 92%; margin: 0 auto; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } /* Header -------------------------------------------------------------- */ #logo { float: left; margin: 0.6em 0; max-width: 100%; } #logo .site-title { display: inline-block; font-size: 2.5em; font-weight: bold; color: #fff; font-family: 'Francois One', Tahoma, Verdana, Arial; } #logo .site-title a:link, #logo .site-title a:visited { color: #fff; text-decoration: none; } #logo .site-title a:hover, #logo .site-title a:active { color: #eee; text-decoration: none; } #logo .site-description { margin-top: 0.4em; color: #ddd; } #logo .custom-logo { margin: 0 1.5em 0 0; padding: 0; border: none; vertical-align: top; max-width: 100%; height: auto; } /* Custom Header Image */ #custom-header-image { padding-top: 2em; } #custom-header-image img { max-width: 1320px; vertical-align: top; width: 100%; height: auto; padding: 0.8em; background: #fff; border: 1px solid #e5e5e5; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } /* Top Navigation Menu -------------------------------------------------------------- */ #topheader-wrap { background: rgba(0,0,0,0.25); } #topheader #header-search { float: right; } #topnav-toggle { display: none; } .top-navigation-menu { float: left; list-style-type: none; list-style-position: outside; position: relative; } .top-navigation-menu li{ float: left; position: relative; } .top-navigation-menu a { display: block; padding: 0.8em 1em; text-decoration: none; font-size: 0.8em; text-transform: uppercase; } .top-navigation-menu a:link, .top-navigation-menu a:visited{ color: #fff; text-decoration: none; } .top-navigation-menu a:hover { background: rgba(0,0,0,0.2); } .top-navigation-menu li.current_page_item a, .top-navigation-menu li.current-menu-item a { text-decoration: underline; } .top-navigation-menu li .sub-menu { display: none !important; } /* Navigation Menu -------------------------------------------------------------- */ #mainnav-toggle { display: none; } #mainnav-wrap { background: #f8f8f8; border-bottom: 1px solid #e5e5e5; } #mainnav { position: relative; } .main-navigation-menu { float: left; list-style-type: none; list-style-position: outside; } .main-navigation-menu li{ float:left; border-right: 1px solid #eaeaea; } .main-navigation-menu a { display: block; padding: 1.3em; text-decoration: none; font-size: 1.0em; font-family: 'Carme', Tahoma, Verdana, Arial; font-weight: bold; } .main-navigation-menu a:link, .main-navigation-menu a:visited { color: #222; text-decoration: none; } .main-navigation-menu a:hover { background: #fff; } .main-navigation-menu ul { position: absolute; display: none; z-index: 99; background: #fff; margin-left: -1px; padding: 1px; border: 1px solid #ddd; } .main-navigation-menu ul li{ float: none; position: relative; border: none; } .main-navigation-menu ul a { min-width: 250px; min-width: 16rem; padding: 1em; font-weight: normal; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a:link, .main-navigation-menu ul a:visited { color: #333; font-size: 0.9em; text-decoration: none; } .main-navigation-menu ul a:hover { background: #f8f8f8; } .main-navigation-menu li ul ul { margin: -2px 0 0; top: 0; left: 100%; } .main-navigation-menu li.menu-item-has-children:hover > ul, .main-navigation-menu li.page_item_has_children:hover > ul, .main-navigation-menu li.menu-item-has-children[aria-expanded="true"] > ul { display: block; } .main-navigation-menu li.current_page_item a, .main-navigation-menu li.current-menu-item a { text-decoration: underline; } .main-navigation-menu li.current_page_item ul li a, .main-navigation-menu li.current-menu-item ul li a{ text-decoration: none; } .main-navigation-menu ul li.current_page_item a, .main-navigation-menu ul li.current-menu-item a { text-decoration: underline; } .main-navigation-menu ul li.current_page_item ul li a, .main-navigation-menu ul li.current-menu-item ul li a{ text-decoration: none; } /* Mega Menu Styling */ .mega-menu-content { line-height: 1.5; } .mega-menu-content .mega-menu-widget .mega-menu-widget-header-title { font-weight: bold; } .main-navigation-menu .mega-menu-content .mega-menu-widget ul li a:hover, .main-navigation-menu .mega-menu-content .mega-menu-widget ul li a:active { text-decoration: underline; background: none; } .main-navigation-menu .mega-menu-content .widget_meta ul li, .main-navigation-menu .mega-menu-content .widget_pages ul li, .main-navigation-menu .mega-menu-content .widget_categories ul li, .main-navigation-menu .mega-menu-content .widget_archive ul li { display: block; } .main-navigation-menu .mega-menu-content .widget_meta ul li a, .main-navigation-menu .mega-menu-content .widget_pages ul li a, .main-navigation-menu .mega-menu-content .widget_categories ul li a, .main-navigation-menu .mega-menu-content .widget_archive ul li a { display: block; padding: 0.75em 1em; font-size: 14px; font-size: 0.875rem; } .main-navigation-menu .mega-menu-content .widget_meta ul li a:hover, .main-navigation-menu .mega-menu-content .widget_pages ul li a:hover, .main-navigation-menu .mega-menu-content .widget_categories ul li a:hover, .main-navigation-menu .mega-menu-content .widget_archive ul li a:hover { text-decoration: none; background: #f8f8f8; } /* Widget Styling -------------------------------------------------------------- */ .widget { margin-bottom: 2em; padding: 1.5em; background: #fff; border: 1px solid #e5e5e5; -ms-word-wrap: break-word; word-wrap: break-word; } .widgettitle { font-size: 1.0em; font-weight: bold; font-family: 'Carme', Tahoma, Verdana, Arial; padding: 1em; margin: -1.5em -1.5em 1.5em -1.5em; color: #333; background: #f8f8f8; border-bottom: 1px solid #e5e5e5; line-height: 1.5em; } .widget .textwidget { line-height: 1.5em; } .widget .textwidget p { margin-bottom: 1em; } .widget ul { line-height: 1.5em; } .widget ul { list-style: circle inside; color: #555; } .widget ul .children { padding: 0; margin: 0.5em 0 0.5em 1em; } .widget a:link, .widget a:visited { text-decoration: none; color: #cc1111; } .widget a:hover, .widget a:active { text-decoration: underline; } .widget img { max-width: 100%; height: auto; } /* Custom Widgets -------------------------------------------------------------- */ /* Theme Calendar Widget */ #wp-calendar { margin: 0; width: 100%; color: #444; line-height: 1.6em; } #wp-calendar th, #wp-calendar td, #wp-calendar caption { text-align: left; } #wp-calendar caption { font-style: italic; margin-bottom: 0.1em; } #wp-calendar th { font-weight: bold; font-size: 0.85em; } #wp-calendar tfoot tr td { padding-top: 0.5em; } #wp-calendar #next { padding-right: 0.8em; text-align: right; } /* Posts and Pages -------------------------------------------------------------- */ .type-post, .type-page, .type-attachment { margin: 0 0 2em 0; border: 1px solid #e5e5e5; background: #fff; } .type-post .post-content, .type-page, .type-attachment { padding: 1.2em 1.6em 1.6em; background: #fff; } .type-post { background: #f8f8f8; } .post-content { border-top: 1px solid #e5e5e5; } /* Titles */ .page-title, .entry-title { font-family: 'Francois One', Tahoma, Verdana, Arial; color: #cc1111; line-height: 1.4em; -ms-word-wrap: break-word; word-wrap: break-word; text-decoration: none; } .page-title { font-size: 2.4em; } .entry-title { font-size: 2.2em; } .entry-title a:link, .entry-title a:visited { color: #cc1111; text-decoration: none; } .entry-title a:hover span, .entry-title a:active span { text-decoration: underline; } .entry-title .subtitle { color: #777; font-family: 'Carme', Tahoma, Verdana, Arial; font-weight: normal; font-size: 0.55em; line-height: 1.3em; margin-bottom: 0.3em; } .entry-title a:hover .subtitle, .entry-title a:active .subtitle { text-decoration: underline; } .sticky { border-left: 8px solid #e5e5e5; } /* Page Links | wp_link_pages() */ .page-links { margin: 0; word-spacing: 1em; } /* Postmeta */ .entry-meta-wrap { padding: 1em 0.6em; } .entry-meta { line-height: 1.5em; font-size: 1.0em; } .entry-meta span { display: inline-block; padding: 0 0.6em; } .entry-meta a:link, .entry-meta a:visited { color: #333; } .entry-meta span:before { display: inline-block; -webkit-font-smoothing: antialiased; font: normal 24px 'Genericons'; vertical-align: top; color: #333; margin: 0 0.2em -0.2em 0; } .entry-meta .meta-date:before{ content: '\f307'; } .entry-meta .meta-author:before{ content: '\f304'; } .entry-meta .meta-comments:before{ content: '\f300'; } .entry-meta .meta-category:before{ content: '\f301'; } .entry-meta .meta-tags:before{ content: '\f302'; } /* Archive Post Layout */ .archive-post.has-post-thumbnail .post-content { border-top: none; margin-left: 33%; border-left: 1px solid #e5e5e5; width: 67%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .archive-post.has-post-thumbnail .entry-meta-wrap { float: left; width: 33%; padding: 0.8em 0.8em 0; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } .archive-post.has-post-thumbnail .entry-meta span { display: block; padding: 0.3em 0; } /* Post Tags */ .meta-tags { margin-top: 0.8em; } .meta-tags ul { float: left; } .meta-tags ul li { float: left; margin: 0.3em 0.3em 0 0; } .meta-tags ul li strong { line-height: 2em; margin-right: 0.5em; } .meta-tags ul li a { display: inline-block; font-size: 0.9em; font-weight: bold; padding: 0.5em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .meta-tags ul li a:link, .meta-tags ul li a:visited { color: #222; text-decoration: none; } .meta-tags ul li a:hover, .meta-tags ul li a:active{ color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } /* Read more Link */ .more-link { display: inline-block; font-weight: bold; margin: 0.3em 0 0; padding: 0.5em 1em; text-decoration: none; border: 1px solid #e5e5e5; background: #f8f8f8; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .more-link:link, .more-link:visited { color: #222; text-decoration: none; } .more-link:hover, .more-link:active { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } /* Post Navigation */ .post-navigation { margin-bottom: 2em; padding: 1em; border: 1px solid #e5e5e5; color: #222; background: #fff; line-height: 1.5; } .post-navigation .nav-links:before, .post-navigation .nav-links:after { content: ""; display: table; } .post-navigation .nav-links:after { clear: both; } .post-navigation .nav-links .nav-previous { float: left; } .post-navigation .nav-links .nav-next { float: right; } /* Archives and Search Heading */ .archive-title { font-weight: bold; color: #222; padding: 1em; margin-bottom: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } .archive-description { margin: -1rem 0 1rem; padding: 1em; line-height: 1.6; background: #fff; border: 1px solid #e5e5e5; } /* Content Pagination */ .post-pagination { margin-bottom: 2em; font-weight: bold; color: #222; padding: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; } .post-pagination a { padding: 0.2em 0.5em; margin-right: 0.3em; display: inline-block; text-align: center; text-decoration: none; color: #cc1111; } .post-pagination a:link, ..post-pagination a:visited { color: #cc1111; } .post-pagination a:hover { text-decoration: underline; } .post-pagination .current { padding: 0.2em 0.5em; margin-right: 0.3em; background: #cc1111; color: #fff; } /* Infinite Scroll Pagination */ .infinite-scroll .post-pagination { display: none; } .infinite-scroll #infinite-handle span { display: inline-block; margin-bottom: 2em; padding: 0.6em 1em; font-size: 1em; font-weight: bold; text-align: center; text-decoration: none; color: #fff; background: #cc1111; } .infinite-scroll #infinite-handle span:hover { background-color: #333; } /* Breadcrumbs */ .breadcrumbs { font-weight: bold; color: #222; padding: 1em; margin-bottom: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } .breadcrumbs .trail-browse, .breadcrumbs .trail-items, .breadcrumbs .trail-items li { display: inline; line-height: 1.5; } .breadcrumbs .trail-browse { margin-right: 0.5em; } .breadcrumbs .trail-items { list-style: none; } .breadcrumbs .trail-items li::after { content: "\00bb"; /* Raquo */ padding: 0 0.5em; } .trail-separator-slash .trail-items li::after { content: "\002F"; } .trail-separator-dash .trail-items li::after { content: "\2013"; } .trail-separator-bull .trail-items li::after { content: "\2022"; } .trail-separator-arrow-bracket .trail-items li::after { content: "\003e"; } .trail-separator-raquo .trail-items li::after { content: "\00bb"; } .trail-separator-single-arrow .trail-items li::after { content: "\2192"; } .trail-separator-double-arrow .trail-items li::after { content: "\21D2"; } .breadcrumbs .trail-items li:last-of-type::after { display: none; } /* Text Elements -------------------------------------------------------------- */ .entry { line-height: 1.6em; margin: 0; -ms-word-wrap: break-word; word-wrap: break-word; } .entry p, .comment p { margin: 0.75em 0; } .entry h1, .comment h1, .entry h2, .comment h2, .entry h3, .comment h3, .entry h4, .comment h4, .entry h5, .comment h5, .entry h6, .comment h6 { color: #222; font-weight: bold; line-height: 1.0em; margin: 1.2em 0 0.3em; } .entry h1, .comment h1 { font-size: 3.0em; } .entry h2, .comment h2 { font-size: 2.25em; } .entry h3, .comment h3 { font-size: 1.5em; } .entry h4, .comment h4 { font-size: 1.25em; } .entry h5, .comment h5 { font-size: 1.125em; margin: 1.3em 0 0; } .entry h6, .comment h6 { font-size: 1.0em; margin: 1.3em 0 0; } .entry ul, .comment ul{ list-style: square inside; margin: 0 0 1.5em 2em; } .entry ol, .comment ol{ list-style: decimal inside; margin: 0 0 1.5em 2em; } .entry ol ol, .comment ol ol{ list-style: upper-alpha inside; } .entry ol ol ol, .comment ol ol ol{ list-style: lower-roman inside; } .entry ol ol ol ol, .comment ol ol ol ol{ list-style: lower-alpha inside; } .entry ul ul, .comment ul ul, .entry ol ol, .comment ol ol, .entry ul ol, .comment ul ol .entry ol ul, .comment ol ul { margin-bottom: 0.2em; } dl { margin: 1em 0; } dt { font-weight: bold; } dd { margin-bottom: 1.5em; } strong { font-weight: bold; } cite, em, i { font-style: italic; } big, .big_tag { font-size: 1.3em; } ins { text-decoration: none; } code, pre { padding: 3px 8px; margin: 0 1px; background: #eeeeee; color: #222; font-size: 0.9em; font-family: Monospace, "Courier New", Courier; overflow: auto; line-height: 1.4em; } del, strike, s{ text-decoration: line-through; } pre { font-family: "Courier 10 Pitch", Courier, monospace; } small { font-size: 0.7em; } abbr, acronym { border-bottom: 1px dotted #666; cursor: help; } sup, sub { height: 0; line-height: 1; position: relative; vertical-align: baseline; font-size: 0.8em; } sup { bottom: 1ex; } sub { top: .5ex; } .entry var, .entry kbd, .entry tt, .entry .tt_tag { font-size: 1.1em; font-family: "Courier 10 Pitch", Courier, monospace; } blockquote { background: #f8f8f8; border: 1px solid #e5e5e5; border-left: 8px solid #e5e5e5; margin: 1.2em 0; padding: 0.3em 1.2em; } blockquote cite { display: block; margin: 0.5em 0 0 0.5em; color: #777; } .entry table { border-collapse: collapse; border-spacing: 0; border: 1px solid #ddd; margin: 1em 0; text-align: left; width: 100%; } .entry tr th, .entry thead th { background: #e5e5e5; font-weight: bold; padding: 0.2em 1em; } .entry tr td { border-top: 1px solid #ddd; padding: 0.2em 1em; } .entry tr.alternate td { background: #f5f5f5; } /* Images | Gallery | Videos -------------------------------------------------------------- */ article .wp-post-image { max-width: 100%; margin: 0; height: auto; vertical-align: top; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } article .entry .wp-post-image { margin: 1.2em 2em 1em 0; height: auto; } .entry img { max-width: 100%; height: auto; } .wp-caption { max-width: 100%; height: auto; text-align: center; margin: 1em 0; } .wp-caption-text { margin: 0 !important; padding: 0; font-size: 0.9em; text-align: center; } .alignleft { float: left; display: inline; margin: 1em 2em 1em 0; } .alignright { float: right; display: inline; margin: 1em 0 1em 2em; } .aligncenter { margin: 1em auto; display: block; } /* Gallery Styling */ .gallery { margin: 1em auto !important; } .gallery-item { float: left; margin: 0.7em 0 0 0 !important; padding-right: 1em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .gallery img { margin: 0 !important; padding: 3px; border: 1px solid #e5e5e5 !important; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .gallery-caption { margin-left: 0.3em !important; } /* Make Vidoes responsive */ embed, iframe, object, video { max-width: 100%; } /* Image.php Navigation */ #image-nav { margin: 1em 0 2em; color: #333; } #image-nav .nav-previous { float: left; } #image-nav .nav-next { float: right; } #image-nav .nav-previous a, #image-nav .nav-next a { font-size: 0.9em; font-weight: bold; text-decoration: none; padding: 0.5em 1em; text-decoration: none; color: #222; border: 1px solid #e5e5e5; background: #f5f5f5; background-image: -webkit-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -moz-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -o-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -ms-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: linear-gradient(#fdfdfd 0%, #e8e8e8 100%); } #image-nav .nav-previous a:hover, #image-nav .nav-next a:hover { background: #f8f8f8; } /* Search Form -------------------------------------------------------------- */ .search-form { display: block; position: relative; width: 100%; margin: 0; padding: 0; overflow:hidden; } .search-form .screen-reader-text { display: none; } .search-form .search-field { display: inline-block; margin: 0; width: 100%; padding: 0.7em 45px 0.7em 0.7em; background: #fff; border: 1px solid #ddd; font-size: 1.0em; color: #333; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; -webkit-appearance: none; } .search-form .search-submit { position: absolute; top: 0; right: 0; border: none; background: transparent; padding: 0.8em 0.7em 0 0; cursor: pointer; } .search-form .search-submit .genericon-search { display: inline-block; width: 24px; height: 24px; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-size: 24px; line-height: 1; font-family: 'Genericons'; text-decoration: inherit; font-weight: normal; font-style: normal; vertical-align: text-bottom; color: #777; content: '\f400'; } .search-form .search-submit:hover .genericon-search { color: #333; } /* different style for searchform in topheader */ #topheader #header-search .search-form .search-field { padding: 0.5em 45px 0.5em 0.8em; background: rgba(0, 0, 0, 0.05); border: none; font-size: 0.9em; color: #fff; border-left: 1px solid rgba(255, 255, 255, 0.08); border-right: 1px solid rgba(255, 255, 255, 0.08); min-width: 300px; } #topheader #header-search .search-form .search-submit { padding: 0.5em 0.4em 0 0; } #topheader #header-search .search-form .search-submit .genericon-search { width: 18px; height: 18px; font-size: 18px; color: #ddd; } #topheader #header-search .search-form .search-submit:hover .genericon-search { color: #fff; } /* Social Icons | based upon http://kovshenin.com/2014/social-menus-in-wordpress-themes/ -------------------------------------------------------------- */ .social-icons-menu { list-style-type: none; list-style-position: outside; line-height: 1em; } .social-icons-menu li { float: left; margin: 0 1px 0.2em 0; padding: 0; } .social-icons-menu li a { position: relative; display: inline-block; padding: 1em; background: rgba(0,0,0,0.2); text-decoration: none; } .social-icons-menu li a:before { display: inline-block; color: #eee; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-size: 24px; line-height: 1; font-family: 'Genericons'; text-decoration: inherit; vertical-align: top; } .social-icons-menu li a:hover { text-decoration: none; background: rgba(0,0,0,0.4); } .social-icons-menu li a .screen-reader-text { display: none; } .social-icons-wrap .social-icons-hint { font-size: 0.8em; color: #eee; max-width: 300px; line-height: 1.2em; } /* Add Genericons */ .social-icons-menu li a:before { content: '\f408';} /* Default Icon */ .social-icons-menu li a[href*="codepen.io"]:before { content: '\f216'; } .social-icons-menu li a[href*="digg.com"]:before { content: '\f221'; } .social-icons-menu li a[href*="dribbble.com"]:before { content: '\f201'; } .social-icons-menu li a[href*="facebook.com"]:before { content: '\f204'; } .social-icons-menu li a[href*="flickr.com"]:before { content: '\f211'; } .social-icons-menu li a[href*="plus.google.com"]:before { content: '\f218'; } .social-icons-menu li a[href*="github.com"]:before { content: '\f200'; } .social-icons-menu li a[href*="instagram.com"]:before { content: '\f215'; } .social-icons-menu li a[href*="linkedin.com"]:before { content: '\f207'; } .social-icons-menu li a[href*="pinterest.com"]:before { content: '\f209'; } .social-icons-menu li a[href*="polldaddy.com"]:before { content: '\f217'; } .social-icons-menu li a[href*="getpocket.com"]:before { content: '\f224'; } .social-icons-menu li a[href*="reddit.com"]:before { content: '\f222'; } .social-icons-menu li a[href*="spotify.com"]:before { content: '\f515'; } .social-icons-menu li a[href*="skype.com"]:before, .social-icons-menu li a[href*="skype:"]:before { content: '\f220'; } .social-icons-menu li a[href*="stumbleupon.com"]:before { content: '\f223'; } .social-icons-menu li a[href*="tumblr.com"]:before { content: '\f214'; } .social-icons-menu li a[href*="twitch.tv"]:before { content: '\f516'; } .social-icons-menu li a[href*="twitter.com"]:before { content: '\f202'; } .social-icons-menu li a[href*="vimeo.com"]:before { content: '\f212'; } .social-icons-menu li a[href*="wordpress.org"]:before, .social-icons-menu li a[href*="wordpress.com"]:before { content: '\f205'; } .social-icons-menu li a[href*="youtube.com"]:before { content: '\f213'; } .social-icons-menu li a[href*="newsletter"]:before, .social-icons-menu li a[href*="mailto"]:before { content: '\f410'; } .social-icons-menu li a[href*="/feed"]:before, .social-icons-menu li a[href*="/feed/"]:before, .social-icons-menu li a[href*="?feed=rss2"]:before, .social-icons-menu li a[href*="feedburner.google.com"]:before, .social-icons-menu li a[href*="feedburner.com"]:before { content: '\f413'; } /* Header Social Icons */ #header-social-icons { float: right; } /* Footer Social Icons */ #footer-social-icons { float: right; } #footer-social-icons .social-icons-menu li { margin: 0; } #footer-social-icons .social-icons-menu li a { padding: 0.9em; background: none; } #footer-social-icons .social-icons-menu li a:before { color: #eee; font-size: 16px; } #footer-social-icons .social-icons-menu li a:hover { background: rgba(0,0,0,0.2); } /* Comments -------------------------------------------------------------- */ #comments { margin-bottom: 2em; } #comments .comments-title, #respond #reply-title { margin-bottom: 1em; padding: 1em; font-weight: bold; color: #222; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } #respond #reply-title { margin-bottom: 0; border-bottom: none; } .commentlist .comment .comment-reply-title { font-size: 1.0em; } /* Comment Listing */ .commentlist { display: block; } .commentlist .comment { list-style: none; margin-bottom: 2em; } .commentlist .comment .comment-body { display: block; background: #f8f8f8; border: 1px solid #e5e5e5; list-style: none; } .commentlist .comment .comment-content { margin-left: 33%; padding: 0.7em 1.2em 1.2em; width: 67%; border-left: 1px solid #e5e5e5; background: #fff; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; line-height: 1.5em; -ms-word-wrap: break-word; word-wrap: break-word; } .commentlist .comment .children { margin: 1.5em 0 0 1.5em; } .commentlist .comment .children .comment .comment-body { border-left: 0.5em solid #ddd; } .commentlist .comment .comment-meta { float: left; width: 33%; padding: 0.8em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .comment-meta .comment-author img { float: left; margin: 0 1em 0 0; } .comment-meta .comment-author img:after { clear: both; } .comment-meta .comment-author .fn { display: inline-block; font-size: 1.1em; font-weight: bold; margin: 0.3em 0 0.7em; } .comment-meta .comment-author .fn a:link, .comment-meta .comment-author .fn a:visited { text-decoration: underline; } .comment-meta .comment-author .fn a:hover, .comment-meta .comment-author .fn a:active { text-decoration: none; } .comment-meta .bypostauthor .fn, .comment-meta .comment-author-admin .fn{ font-style: italic; } .comment-meta .commentmetadata { font-size: 0.8em; } .comment-meta .commentmetadata p { margin: 0.4em 0; } .comment-meta .commentmetadata a:link, .comment-meta .commentmetadata a:visited, .comment-meta .commentmetadata a:active, .comment-meta .commentmetadata a:hover { color: #222; text-decoration: none; } .comment-content .comment-entry .comment-reply-link { display: inline-block; font-size: 0.9em; font-weight: bold; padding: 0.3em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .comment-content .comment-entry .comment-reply-link:link, .comment-content .comment-entry .comment-reply-link:visited { color: #222; text-decoration: none; } .comment-content .comment-entry .comment-reply-link:hover, .comment-content .comment-entry .comment-reply-link:active { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } .nocomments { font-size: 0.9em; border: 1px solid #e5e5e5; background: #fff; padding: 0.2em 1em; } .commentlist .pingback { display: block; margin: 0.6em 0 0; padding: 0.8em 0 0; border-top: 1px solid #e5e5e5; list-style: none; line-height: 1.3em; } /* Comment Pagination */ .comment-pagination { font-size: 0.9em; border: 1px solid #e5e5e5; background: #fff; padding: 0.2em 1em; margin-bottom: 1em; } .comment-pagination .alignleft { float: left; } .comment-pagination .alignright { float: right; } /* Comment Form */ #respond { margin: 2em 0 0; background: #fff; } #commentform { margin: 0; padding: 1.5em 1.5em 0; border: 1px solid #e5e5e5; } #commentform p { margin: 0 0 1.5em; } #respond .must-log-in { padding: 1.5em; border: 1px solid #e5e5e5; } #commentform input[type="text"], #commentform textarea { display: inline-block; width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #commentform label { display: block; margin: 0.6em 0 0.2em; font-size: 0.9em; font-weight: bold; } #commentform #submit { display: block; margin: 1em 0 0; padding: 0.8em 4em; } /* Featured Content -------------------------------------------------------------- */ #featured-content-bg { background: #fff; padding-bottom: 0.5em; border-bottom: 1px solid #ddd; } #featured-content-wrap { clear: both; padding: 1.5em 0 0; } #featured-content { margin-right: -1em; } #featured-content .featured-post { float: left; padding-right: 1em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; width: 25%; } #featured-content .featured-post .type-post { margin-bottom: 1em; } #featured-content .featured-post:nth-child(4n + 1) { clear: left; } #featured-content .featured-post .featured-post-thumbnail { padding: 0.8em; border-bottom: 1px solid #ddd; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; background: #f8f8f8; } #featured-content .featured-post .featured-post-content { padding: 0.8em 1em; background: #fff; } #featured-content .featured-post .entry-title { font-size: 1.05em; } #featured-content .featured-post .entry-title a:hover { text-decoration: underline; } /* Footer -------------------------------------------------------------- */ #footer-bg { background: #cc1111; } #footer-wrap { background: rgba(0,0,0,0.25); } #footer { color: #fff; } #footer a { color: #ddd; } #footer #footer-text { float: left; padding: 1.05em 0; font-size: 0.9em; } /*============================ MEDIA QUERIES ============================*/ /* Small screens | <1120px */ @media only screen and (max-width: 70em) { .container { width: 94%; } } /* Smaller screens | <1120px */ @media only screen and (max-width: 65em) { #featured-content .featured-post { width: 50%; } #featured-content .featured-post:nth-child(2n + 1) { clear: left; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 0; border-left: none; border-top: 1px solid #e5e5e5; width: 100%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: none; width: 100%; padding: 0.8em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: left; margin-right: 2em; max-width: 50%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0.5em; } .comment-meta .commentmetadata p { display: inline; padding: 0 0.4em; } } /* Tablets (landscape) | <960px */ @media only screen and (max-width: 60em) { .container { width: 100%; } #wrap, #custom-header-image { padding: 2em 2em 0; } #featured-content-wrap { padding: 1.5em 1.5em 0; } #header { padding: 2em; } #content { float: none; padding-right: 0; width: 100%; } #sidebar { clear: both; float: none; margin: 2em 0 0; width: 100%; } #logo { float: none; width: 100%; margin: 0; text-align: center; } #header-social-icons { float: none; text-align: center; margin-top: 1.5em; } #header-social-icons .social-icons-menu li { float: none; display: inline-block; margin: 0 -2px 2px 0; line-height: 1.5em; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 33%; border-left: 1px solid #e5e5e5; border-top: none; width: 67%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: left; width: 33%; padding: 0.8em 0.8em 0; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: none; margin-right: 0; max-width: 100%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } .comment-meta .commentmetadata p { display: block; padding: 0; } #footer { padding: 0 2em; } /* Mobile Top Navigation */ /* Reset */ #topnav-wrap, #topnav, .top-navigation-menu, .top-navigation-menu li, .top-navigation-menu a, .top-navigation-menu ul { margin: 0; padding: 0; position: static; float: none; display: inline; font-size: 1.0em; border: none; box-shadow: none; background: none; top: 0; left: 0; } #topnav { float: none; } #topnav-toggle { float: left; display: inline-block; margin: 0; padding: 0.6em 0.8em 0.7em; text-decoration: none; font-size: 0.8em; color: #fff; background: none; border: none; } #topnav-toggle:hover { cursor: pointer; background: rgba(0,0,0,0.2); } #topnav-toggle:after { float: left; margin: 0; -webkit-font-smoothing: antialiased; display: inline-block; content: '\f419'; font: normal 16px/1 Genericons; text-decoration: inherit; vertical-align: text-bottom; } .top-navigation-menu { float: left; display: none; width: 100%; border-top: 1px solid rgba(255,255,255,0.08); } .top-navigation-menu a { float: left; display: block; padding: 0.7em 1em; text-decoration: none; font-size: 0.8em; text-transform: uppercase; margin-bottom: 1px; } .top-navigation-menu a:hover { background: rgba(0,0,0,0.2); } .top-navigation-menu li.current_page_item a, .top-navigation-menu li.current-menu-item a { text-decoration: underline; } /* Mobile Main Navigation */ /* Reset */ #mainnav, .main-navigation-menu, .main-navigation-menu li, .main-navigation-menu a, .main-navigation-menu ul, .main-navigation-menu ul a, .main-navigation-menu ul ul, .main-navigation-menu li ul ul { margin: 0; padding: 0; position: static; float: none; display: inline; font-size: 1.0em; border: none; box-shadow: none; background: none; top: auto; left: auto; } .main-navigation-menu li, .main-navigation-menu ul, .main-navigation-menu li ul ul, .mega-menu-item .mega-menu-content, .mega-menu-item .mega-menu-content .mega-menu-widget { position: static; display: block; left: auto; top: auto; clear: left; } #mainnav { margin: 1.5em 0; float: none; } #mainnav-toggle { display: block; margin: 0; padding: 1em; width: 100%; text-decoration: none; font-size: 1.0em; font-weight: bold; font-family: 'Carme', Tahoma, Verdana, Arial; text-align: left; line-height: 1.5; background: #f8f8f8; border: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #mainnav-toggle:hover { cursor: pointer; background: #fff; } #mainnav-toggle:after { float: right; margin: 0; -webkit-font-smoothing: antialiased; display: inline-block; content: '\f419'; font: normal 24px/1 Genericons; text-decoration: inherit; vertical-align: text-bottom; } .main-navigation-menu { width: 100%; display: none; border-bottom: 1px solid #e5e5e5; background: #fff; } .main-navigation-menu a { display: block; padding: 1.3em; text-decoration: none; font-size: 1.0em; font-weight: bold; border-top: 1px solid #e5e5e5; background: #fff; clear: left; } .main-navigation-menu a:hover { background: #f8f8f8; } .main-navigation-menu ul { float: left; padding: 1em 0; width: 100%; background: #f8f8f8; border-top: 1px solid #e5e5e5; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a { display: block; width: 100%; padding: 1em 1em 1em 2em; font-size: 0.9em; font-weight: normal; border-bottom: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a:hover { text-decoration: underline; } .main-navigation-menu ul li ul { float: left; width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul ul a { padding-left: 4em; } .main-navigation-menu ul ul ul a { padding-left: 6em; } .main-navigation-menu li.current_page_item a, .main-navigation-menu li.current-menu-item a { text-decoration: underline; } .main-navigation-menu li.current_page_item ul li a, .main-navigation-menu li.current-menu-item ul li a{ text-decoration: none; } .main-navigation-menu ul li.current_page_item a, .main-navigation-menu ul li.current-menu-item a { text-decoration: underline; } .main-navigation-menu .submenu-dropdown-toggle { float: right; display: block; margin: 0; padding: 1.15em 1.5em; } .main-navigation-menu .submenu-dropdown-toggle:hover { cursor: pointer; } .main-navigation-menu .submenu-dropdown-toggle:hover:before { color: #777; } .main-navigation-menu .submenu-dropdown-toggle:before { font-size: 20px; line-height: 1; font-family: 'Genericons'; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-decoration: inherit; vertical-align: middle; content: '\f510'; color: #222; } .main-navigation-menu .submenu-dropdown-toggle.active:before { content: '\f50e'; } .main-navigation-menu ul .submenu-dropdown-toggle { padding: 0.55em 1.2em; } .main-navigation-menu ul .submenu-dropdown-toggle:before { font-size: 16px; } /* Mega Menu Styling */ .mega-menu-item .mega-menu-two-columns > li, .mega-menu-item .mega-menu-three-columns > li, .mega-menu-item .mega-menu-five-columns > li { width: 100%; } .mega-menu-item .mega-menu-four-columns > li, .mega-menu-item .mega-menu-six-columns > li { width: 50%; } } /* Tablets (portrait) | <800px */ @media only screen and (max-width: 50em) { #logo .site-title { font-size: 2.3em; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 0; border-left: none; border-top: 1px solid #e5e5e5; width: 100%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: none; width: 100%; padding: 0.8em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: left; margin-right: 2em; max-width: 50%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0.5em; } .comment-meta .commentmetadata p { display: inline; padding: 0 0.4em; } .page-title { font-size: 2.2em; } .entry-title { font-size: 2.0em; } .entry h1, .comment h1 { font-size: 2.2em; } .entry h2, .comment h2 { font-size: 1.8em; } .entry h3, .comment h3 { font-size: 1.4em; } .entry tr th, .entry thead th { padding: 0.2em 0.4em; } .entry tr td { padding: 0.2em 0.4em; } } /* Phablets (portrait) | <640px */ @media only screen and (max-width: 40em) { #wrap, #custom-header-image { padding: 1.5em 1.5em 0; } #featured-content-wrap { padding: 1.3em 1.3em 0; } #header-social-icons .social-icons-menu li a { padding: 0.9em; } #header-social-icons .social-icons-menu li a:before { font-size: 20px; vertical-align: middle; } .type-post, .type-page, .type-attachment, .widget { margin: 0 0 1.5em 0; } .page-title { font-size: 2.0em; } .entry-title { font-size: 1.8em; } .entry-title .subtitle { font-size: 0.6em; } #footer-social-icons { float: none; text-align: center; } #footer-social-icons .social-icons-menu li { float: none; display: inline-block; margin: 0 -2px 2px 0; } #footer #footer-text { float: none; text-align: center; padding: 0.7em 0 1.4em; } /* Mega Menu Styling */ .mega-menu-item .mega-menu-four-columns > li, .mega-menu-item .mega-menu-six-columns > li { width: 100%; } } /* Phablets (portrait) | <640px */ @media only screen and (max-width: 34em) { #featured-content .featured-post .featured-post-thumbnail { padding: 0.4em; } #featured-content .featured-post .featured-post-content { padding: 0.4em 0.6em; } #featured-content .featured-post .entry-title { font-size: 1.0em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { max-width: 45%; margin-right: 1em; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0; } .comment-meta .commentmetadata p { display: block; padding: 0; } } /* Smartphones | <480px */ @media only screen and (max-width: 30em) { #wrap, #custom-header-image, #featured-content-wrap { padding: 1em 1em 0; } #header-social-icons .social-icons-menu li a { padding: 0.7em; } #header-social-icons .social-icons-menu li a:before { font-size: 16px; } .type-post, .type-page, .type-attachment, .widget { margin: 0 0 1em 0; } .page-title { font-size: 1.8em; } .entry-title { font-size: 1.6em; } .entry-title .subtitle { font-size: 0.65em; } #logo .site-title { font-size: 2.0em; } #topheader #header-search .search-form .search-field { min-width: 0; } .alignright, .alignleft { float: none; margin: 1em 0; } .entry-meta span, .postinfo span { display: block; } .postinfo .meta-comments { float: none; } } /* Smartphones | <480px */ @media only screen and (max-width: 28em) { .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: none; margin-right: 0; max-width: 100%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } #featured-content .featured-post .type-post { border: none; } #featured-content .featured-post .featured-post-thumbnail { padding: 0; background: #fff; border: none; } #featured-content .featured-post .featured-post-content { padding: 0.4em 0.1em; border: none; } #featured-content .featured-post .entry-title { font-size: 0.95em; } } /* Big Screens Navi Fix | >720px */ @media only screen and (min-width: 60.001em) { /* ensure #nav is visible on desktop version */ .top-navigation-menu, .main-navigation-menu { display: block !important; } .main-navigation-menu li.menu-item:hover a { background: #fff; } .main-navigation-menu li.menu-item:hover ul a:hover { background: #f8f8f8; } }

7 Essential Internetseite Tipps, mit der absicht, sicherzustellen, dass Ihre Website Traffic mit Sales konvertiert

Jedes Unternehmen hat heute diese eine, Website. Doch ist Die Website gewinnend? Erreicht wir potenziellen Member und wandelt Traffic mit Verkäufe mit der absicht?

Nun, es sollte… Durchschnittlich haben Jene ungefähr 7 Sekunden Zeit, um Ihre Nachricht über übermitteln, bevor der Endbenutzer Ihre Internetseite für diese eine, Website Ihrer Mitbewerber verlässt. Wir besitzen es unkompliziert gemacht Richtlinien für dasjenige, was sollte und, wichtiger, sollte in keiner weise auf Ihrer Homepage dargestellt werden, dieserfalls Sie regelmäßigen Verkehr mit Einkommen umformen können.

1) Erstellen Sie die leistungsstarke Homepage-Nachricht. Ihre Homepage-Nachricht sollte diese eine, zielgerichtete, nutzenorientierte Aussage sein, die beschreibt, was Sie für den potenziellen Kunden gebrauchen können. Um eine interessante Homepage über erstellen In diesem Fall müssen Sie den inhärenten Nutzen für Ihre potenzielle Kundenbasis fundieren. Niemand möchte hören, dass du “der Beste” bist; Kunden möchten hören, warum Ihr Gebilde / Die Dienstleistung anders ist ferner was dieses für jene bedeutet. Leicht ausgedrückt fragen die Kundschaft: “Was kannst du für mich tun? in “Beantworte sie.

2) Konzentriere dich uff (berlinerisch) Klarheit. Momentan, da die meisten Menschen gemeinsam nach Produkten und Dienstleistungen suchen, kann Ihre Homepage eindeutig wiederfinden, wer Sie sind, was Sie anbieten, Ihre wichtigsten Wettbewerbsvorteile, des weiteren Ihr unterstützender Text darüber hinaus einer einfachen und unproblematisch zu bedienenden Benutzeroberfläche. Beinhalten Sie Grafiken und Bilder, um abgeschlossen veranschaulichen, welchen Service oder welches Gebilde Sie in aussicht stellen und denn diese davon profitieren Mandant. Die Homepage sollte jedoch eine Zone ohne Fluff sein. Eine gute Faustregel für die Homepage ist “weniger ist wichtige. ” Machen Sie das dem Nutzer leicht zu verstehen, was Sie machen. Zu viel Geschwafel, Bilder des weiteren Grafiken sein den Nutzer nur abziehen. Leerzeichen, leicht. Unordnung, schlimm!

3) Benützen Sie ‘Secondary Messaging’ effektiv. Nachdem Sie Ihre Startseite-Nachricht präsentiert bestizen, müssen Jene “sekundäres Messaging” auf dieser Startseite einbeziehen. Dies schließt zusätzliche Neuigkeiten ein, die dazu dienen, die in primären Meldung gemachten Punkte zu untersuchen und entsprechend Hause über bringen. Secondary Messaging sollte den Benutzer auch dazu anregen, genaue Schritte zu unternehmen – das heißt, es koennte ein Prozeduraufruf zum Handeln sein. Selbige Handlungsaufforderungen könnten den Benutzer anweisen, dem Unternehmen per E-Mail weitere Informationen zu schicken, den Vertriebsmitarbeiter anzurufen, das Whitepaper herunterzuladen, eine kostenlose Erfolgsgeschichte abgeschlossen lesen usw. Die sekundäre Nachricht wird von Firmen zu Firmen geändert (ist das bei weitem nicht der Fall) das ofensichtliche erklären’). Ein guter Vermarkter wird sachverstand, wie jemand eine durchdringende sekundäre Botschaft wählt.

4) Integriere Bilder und / oder ‘Flash’, um deine Kernnachricht über betonen. Bilder und Flash-Animationen sind wichtige Teile Ihrer Homepage. Um eine wichtigsten Wettbewerbsvorteile Ihres Unternehmens zu veranschaulichen, unterstützen zwei Strategien die Kunden im rahmen (von) der Bildnis Ihrer Chancen erfüllen die Bedürfnisse ferner Anforderungen. Die masse Menschen sind immer wieder visuell orientiert, so falls Ihre Videos / Flash Ihre Botschaft schnell reichen und hervorheben. Sei konsistent mit dem, was du deinen potentiellen Aussichten erzählst. Richten Sie Das Messaging via Ihren visuellen Strategien aus. Bilder ferner Flash befinden sich auch unerschoepfliche Möglichkeiten, mit der absicht Unordnung zu beseitigen; Dadurch Sie Ihrer Website diese eine, visuelle Ding hinzufügen, vorübergehen Sie welchen Bedarf fuer zusätzlichem Referenztext.

5) Drängen Sie uff (berlinerisch) einen spezifischen Aufruf angenehm Handeln. Sie haben bereits ein kaum über Handlungsaufforderungen gehört, doch es ist eine so sehr wichtige Taktik, der unsereins auch einen speziellen Abschnitt gewidmet besitzen. Die Nichtumsetzung von potenziellen Online-Kunden darüber hinaus Leads ist hauptsächlich herauf Homepages zurückzuführen, auf jenen primäre und sekundäre Aufrufe zum Handeln auf der Homepage mangel. Ein Call-to-Action kann so einfach das wie das Link, jener sagt: “Kontaktieren Sie dir für sonstige Informationen” oder aber “Erzählen Sie uns alle über Ihre Bedürfnisse und wir werden die Telefonkonferenz sabbeln. ” Statistiken haben gezeigt, dass wenn Sie Web-Nutzer entlang Ihrer führen bringen Verkaufsprozess sein Sie wichtige von ihnen in Kunden umwandeln.

6) Kenne das Publikum und kenne das Publikum mit deinem Publikum.

OK, folglich vielleicht weißt du nicht, wer Carl Jung ist, aber die Chancen stehen gut, dass du entweder einen Myers-Briggs-Persönlichkeitstest gemacht eilfertigkeit oder bald nehmen kannst. Die meisten Leuten können eindeutig angeben, ob sie es sind ein Introvertierter oder aber ein Extrovertierter; Ihre Internetseite sollte diese und andere Persönlichkeitstypen in betracht ziehen. Entwickeln Jene Ihre Internetauftritt nicht alleinig für das Publikum, das benötigt, was Sie zur Verfügung stellen können, sondern auch zu gunsten von unterschiedliche Persönlichkeiten in diesem Publikum. Man Leute nehmen es bevor, das Verfahrensweise abzuholen, mit der absicht mehr Infos über Die Produkte , alternativ Dienstleistungen über erhalten. Sie bevorzugen das, dich unter zuhilfenahme von E-Mail abgeschlossen kontaktieren stattdessen. Andere möchten vielleicht das Treffen befragen. Ihre Internetauftritt sollte so viele dieser Persönlichkeitstypen wie möglich berücksichtigen, ansonsten verlieren Jene Conversions. Sofort mache es einfach für die Web-Benutzer, um Sie zu kontaktieren… mit welcher Methode sie auch wählen.

7) Erledigen Sie Die Homepage leicht zu steuern. Sie haben sich verpflichtet Ihre Internetseite mit einfach zu navigierenden Optionen ferner Schaltflächen interpretieren. Wenn Jene ein Dienstleistungsunternehmen sind, erreichen Sie ein XYZ… In der oberen Navigationsleiste. Wenn ihr Verkaufen Jene mehr als 1 Service und aktivieren Jene dann dieses Pull-Down-Menü mit Optionen zu gunsten von Ihre Kundschaft. Ermöglichen Sie ihnen, die Seite auszuwählen, die sie recherchieren möchten, ohne klicken zu haben sich verpflichtet zuerst um mehr über erfahren (ein großes No-No! ). Diese eine, andere loucreativebooks.us Strategie besteht darin, Seitenleisten zu schlucken, um Benutzern das Steuern beim Studieren Ihrer Inhalte zu erleichtern. Sie zu tun sein auch (sich) vergewissern, dass Die Homepage die verwendet Interlinking-Strategie, so dass, wenn Web-Benutzer die undurchdachte Taste drücken, sie unproblematisch wieder mit die Fußabdruck kommen ferner finden Jene die Informationen, die jene suchen.

Die Quintessenz Schaffen Sie das einem Interessenten leichter, mehr über Die Produkte ferner / oder aber Dienstleistungen abgeschlossen erfahren. Erstellen Sie die Homepage, die das Rätselraten löst, indem Sie Web-Benutzer durch welchen Prozess führen die Botschaft verstehen, mit der absicht, etwas abgeschlossen unternehmen. Statistiken haben gezeigt, dass je mehr Klicks potenzielle Kunden benötigen, mit der absicht, das dabei, wonach jene suchen, desto höher ist echt die Rate, mit jener sie es tun die Website kündigen. Diese Richtlinien werden bei weitem nicht nur diese eine, befriedigendere Websiteerfahrung für den Endbenutzer erstellen, sondern auch 1 Teil des gescrollten Webdatenverkehrs in echte Sales Leads umwandeln. Und wie unsereins alle wissensstand, je wichtige Verkäufe führt, desto mehr $$$. Darbieten Sie Ihrer Website die dringend benötigte Aufmerksamkeit, die sie beachtenswert. Ihre Internetauftritt sollte dies effektivste Marketinginstrument Ihres Unternehmens sein.

Trả lời

Thư điện tử của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *