/*====================================== Theme Name: Rubine Lite Theme URI: https://themezee.com/themes/rubine/ Description: Rubine Lite is a clean and retina-ready magazine theme created with usability and simplicity in mind. The theme offers a gorgeous featured content area on the home page to highlight your most important posts. Of course the design is fully responsive and makes your content readable on every device. Version: 1.3.3 Author: ThemeZee Author URI: https://themezee.com Tags: two-columns, custom-background, custom-colors, custom-header, custom-menu, grid-layout, blog, news, editor-style, rtl-language-support, featured-image-header, featured-images, flexible-header, full-width-template, sticky-post, threaded-comments, translation-ready, theme-options, one-column, left-sidebar, right-sidebar, three-columns, four-columns Text Domain: rubine-lite License: GNU General Public License v2.0 License URI: http://www.gnu.org/licenses/gpl-2.0.html ======================================*/ /* CSS Reset | http://meyerweb.com/eric/tools/css/reset/ | v2.0 -------------------------------------------------------------- */ html, body, div, span, applet, object, iframe, h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, acronym, address, big, cite, code, del, dfn, em, img, ins, kbd, q, s, samp, small, strike, strong, sub, sup, tt, var, b, u, i, center, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, canvas, details, embed, figure, figcaption, footer, header, hgroup, menu, nav, output, ruby, section, summary, time, mark, audio, video { margin: 0; padding: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } /* HTML5 display-role reset for older browsers */ article, aside, details, figcaption, figure, footer, header, hgroup, menu, nav, section { display: block; } body { line-height: 1; } ol, ul { list-style: none; } blockquote, q { quotes: none; } blockquote:before, blockquote:after, q:before, q:after { content: ''; content: none; } table { border-collapse: collapse; border-spacing: 0; } /* General Styles -------------------------------------------------------------- */ html { font-size: 100.01%; } body { font-family: 'Carme', Tahoma, Verdana, Arial; font-size: 0.95em; border: 0; color: #111; background-color: #f3f3f3; } /* Links */ a, a:link, a:visited{ color: #cc1111; text-decoration: underline; } a:hover, a:active { text-decoration: none; } /* Form Elements */ input, textarea { padding: 0.7em; background: #fff; border: 1px solid #e5e5e5; font-size: 1.0em; color: #222; font-family: 'Carme', Tahoma, Verdana, Arial; } input[type="submit"] { color: #222; font-weight: bold; padding: 0.3em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } input[type="submit"]:hover { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; cursor: pointer; } /* Clearing Floats */ .clearfix:before, .clearfix:after { content: " "; display: table; } .clearfix:after { clear: both; } .clearfix { *zoom: 1; /* For IE 6/7 only */ } /* Make Form Elements responsive */ input, textarea, select { max-width: 100%; } /* Text meant only for screen readers. */ .screen-reader-text { clip: rect(1px, 1px, 1px, 1px); position: absolute !important; height: 1px; width: 1px; overflow: hidden; } .screen-reader-text:focus { background-color: #f1f1f1; border-radius: 3px; box-shadow: 0 0 2px 2px rgba(0, 0, 0, 0.6); clip: auto !important; color: #21759b; display: block; font-size: 14px; font-size: 0.875rem; font-weight: bold; height: auto; left: 5px; line-height: normal; padding: 15px 23px 14px; text-decoration: none; top: 5px; width: auto; z-index: 100000; /* Above WP toolbar. */ } /* Basic Structure -------------------------------------------------------------- */ #wrapper { width: 100%; } #header-wrap { background: #cc1111; } #header { padding: 2em 0; color: #fff; } #wrap { clear: both; padding: 2em 0 0; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #content { float: left; width: 72%; padding-right: 2em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #sidebar { float: right; width: 28%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .container { max-width: 1340px; width: 92%; margin: 0 auto; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } /* Header -------------------------------------------------------------- */ #logo { float: left; margin: 0.6em 0; max-width: 100%; } #logo .site-title { display: inline-block; font-size: 2.5em; font-weight: bold; color: #fff; font-family: 'Francois One', Tahoma, Verdana, Arial; } #logo .site-title a:link, #logo .site-title a:visited { color: #fff; text-decoration: none; } #logo .site-title a:hover, #logo .site-title a:active { color: #eee; text-decoration: none; } #logo .site-description { margin-top: 0.4em; color: #ddd; } #logo .custom-logo { margin: 0 1.5em 0 0; padding: 0; border: none; vertical-align: top; max-width: 100%; height: auto; } /* Custom Header Image */ #custom-header-image { padding-top: 2em; } #custom-header-image img { max-width: 1320px; vertical-align: top; width: 100%; height: auto; padding: 0.8em; background: #fff; border: 1px solid #e5e5e5; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } /* Top Navigation Menu -------------------------------------------------------------- */ #topheader-wrap { background: rgba(0,0,0,0.25); } #topheader #header-search { float: right; } #topnav-toggle { display: none; } .top-navigation-menu { float: left; list-style-type: none; list-style-position: outside; position: relative; } .top-navigation-menu li{ float: left; position: relative; } .top-navigation-menu a { display: block; padding: 0.8em 1em; text-decoration: none; font-size: 0.8em; text-transform: uppercase; } .top-navigation-menu a:link, .top-navigation-menu a:visited{ color: #fff; text-decoration: none; } .top-navigation-menu a:hover { background: rgba(0,0,0,0.2); } .top-navigation-menu li.current_page_item a, .top-navigation-menu li.current-menu-item a { text-decoration: underline; } .top-navigation-menu li .sub-menu { display: none !important; } /* Navigation Menu -------------------------------------------------------------- */ #mainnav-toggle { display: none; } #mainnav-wrap { background: #f8f8f8; border-bottom: 1px solid #e5e5e5; } #mainnav { position: relative; } .main-navigation-menu { float: left; list-style-type: none; list-style-position: outside; } .main-navigation-menu li{ float:left; border-right: 1px solid #eaeaea; } .main-navigation-menu a { display: block; padding: 1.3em; text-decoration: none; font-size: 1.0em; font-family: 'Carme', Tahoma, Verdana, Arial; font-weight: bold; } .main-navigation-menu a:link, .main-navigation-menu a:visited { color: #222; text-decoration: none; } .main-navigation-menu a:hover { background: #fff; } .main-navigation-menu ul { position: absolute; display: none; z-index: 99; background: #fff; margin-left: -1px; padding: 1px; border: 1px solid #ddd; } .main-navigation-menu ul li{ float: none; position: relative; border: none; } .main-navigation-menu ul a { min-width: 250px; min-width: 16rem; padding: 1em; font-weight: normal; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a:link, .main-navigation-menu ul a:visited { color: #333; font-size: 0.9em; text-decoration: none; } .main-navigation-menu ul a:hover { background: #f8f8f8; } .main-navigation-menu li ul ul { margin: -2px 0 0; top: 0; left: 100%; } .main-navigation-menu li.menu-item-has-children:hover > ul, .main-navigation-menu li.page_item_has_children:hover > ul, .main-navigation-menu li.menu-item-has-children[aria-expanded="true"] > ul { display: block; } .main-navigation-menu li.current_page_item a, .main-navigation-menu li.current-menu-item a { text-decoration: underline; } .main-navigation-menu li.current_page_item ul li a, .main-navigation-menu li.current-menu-item ul li a{ text-decoration: none; } .main-navigation-menu ul li.current_page_item a, .main-navigation-menu ul li.current-menu-item a { text-decoration: underline; } .main-navigation-menu ul li.current_page_item ul li a, .main-navigation-menu ul li.current-menu-item ul li a{ text-decoration: none; } /* Mega Menu Styling */ .mega-menu-content { line-height: 1.5; } .mega-menu-content .mega-menu-widget .mega-menu-widget-header-title { font-weight: bold; } .main-navigation-menu .mega-menu-content .mega-menu-widget ul li a:hover, .main-navigation-menu .mega-menu-content .mega-menu-widget ul li a:active { text-decoration: underline; background: none; } .main-navigation-menu .mega-menu-content .widget_meta ul li, .main-navigation-menu .mega-menu-content .widget_pages ul li, .main-navigation-menu .mega-menu-content .widget_categories ul li, .main-navigation-menu .mega-menu-content .widget_archive ul li { display: block; } .main-navigation-menu .mega-menu-content .widget_meta ul li a, .main-navigation-menu .mega-menu-content .widget_pages ul li a, .main-navigation-menu .mega-menu-content .widget_categories ul li a, .main-navigation-menu .mega-menu-content .widget_archive ul li a { display: block; padding: 0.75em 1em; font-size: 14px; font-size: 0.875rem; } .main-navigation-menu .mega-menu-content .widget_meta ul li a:hover, .main-navigation-menu .mega-menu-content .widget_pages ul li a:hover, .main-navigation-menu .mega-menu-content .widget_categories ul li a:hover, .main-navigation-menu .mega-menu-content .widget_archive ul li a:hover { text-decoration: none; background: #f8f8f8; } /* Widget Styling -------------------------------------------------------------- */ .widget { margin-bottom: 2em; padding: 1.5em; background: #fff; border: 1px solid #e5e5e5; -ms-word-wrap: break-word; word-wrap: break-word; } .widgettitle { font-size: 1.0em; font-weight: bold; font-family: 'Carme', Tahoma, Verdana, Arial; padding: 1em; margin: -1.5em -1.5em 1.5em -1.5em; color: #333; background: #f8f8f8; border-bottom: 1px solid #e5e5e5; line-height: 1.5em; } .widget .textwidget { line-height: 1.5em; } .widget .textwidget p { margin-bottom: 1em; } .widget ul { line-height: 1.5em; } .widget ul { list-style: circle inside; color: #555; } .widget ul .children { padding: 0; margin: 0.5em 0 0.5em 1em; } .widget a:link, .widget a:visited { text-decoration: none; color: #cc1111; } .widget a:hover, .widget a:active { text-decoration: underline; } .widget img { max-width: 100%; height: auto; } /* Custom Widgets -------------------------------------------------------------- */ /* Theme Calendar Widget */ #wp-calendar { margin: 0; width: 100%; color: #444; line-height: 1.6em; } #wp-calendar th, #wp-calendar td, #wp-calendar caption { text-align: left; } #wp-calendar caption { font-style: italic; margin-bottom: 0.1em; } #wp-calendar th { font-weight: bold; font-size: 0.85em; } #wp-calendar tfoot tr td { padding-top: 0.5em; } #wp-calendar #next { padding-right: 0.8em; text-align: right; } /* Posts and Pages -------------------------------------------------------------- */ .type-post, .type-page, .type-attachment { margin: 0 0 2em 0; border: 1px solid #e5e5e5; background: #fff; } .type-post .post-content, .type-page, .type-attachment { padding: 1.2em 1.6em 1.6em; background: #fff; } .type-post { background: #f8f8f8; } .post-content { border-top: 1px solid #e5e5e5; } /* Titles */ .page-title, .entry-title { font-family: 'Francois One', Tahoma, Verdana, Arial; color: #cc1111; line-height: 1.4em; -ms-word-wrap: break-word; word-wrap: break-word; text-decoration: none; } .page-title { font-size: 2.4em; } .entry-title { font-size: 2.2em; } .entry-title a:link, .entry-title a:visited { color: #cc1111; text-decoration: none; } .entry-title a:hover span, .entry-title a:active span { text-decoration: underline; } .entry-title .subtitle { color: #777; font-family: 'Carme', Tahoma, Verdana, Arial; font-weight: normal; font-size: 0.55em; line-height: 1.3em; margin-bottom: 0.3em; } .entry-title a:hover .subtitle, .entry-title a:active .subtitle { text-decoration: underline; } .sticky { border-left: 8px solid #e5e5e5; } /* Page Links | wp_link_pages() */ .page-links { margin: 0; word-spacing: 1em; } /* Postmeta */ .entry-meta-wrap { padding: 1em 0.6em; } .entry-meta { line-height: 1.5em; font-size: 1.0em; } .entry-meta span { display: inline-block; padding: 0 0.6em; } .entry-meta a:link, .entry-meta a:visited { color: #333; } .entry-meta span:before { display: inline-block; -webkit-font-smoothing: antialiased; font: normal 24px 'Genericons'; vertical-align: top; color: #333; margin: 0 0.2em -0.2em 0; } .entry-meta .meta-date:before{ content: '\f307'; } .entry-meta .meta-author:before{ content: '\f304'; } .entry-meta .meta-comments:before{ content: '\f300'; } .entry-meta .meta-category:before{ content: '\f301'; } .entry-meta .meta-tags:before{ content: '\f302'; } /* Archive Post Layout */ .archive-post.has-post-thumbnail .post-content { border-top: none; margin-left: 33%; border-left: 1px solid #e5e5e5; width: 67%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .archive-post.has-post-thumbnail .entry-meta-wrap { float: left; width: 33%; padding: 0.8em 0.8em 0; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } .archive-post.has-post-thumbnail .entry-meta span { display: block; padding: 0.3em 0; } /* Post Tags */ .meta-tags { margin-top: 0.8em; } .meta-tags ul { float: left; } .meta-tags ul li { float: left; margin: 0.3em 0.3em 0 0; } .meta-tags ul li strong { line-height: 2em; margin-right: 0.5em; } .meta-tags ul li a { display: inline-block; font-size: 0.9em; font-weight: bold; padding: 0.5em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .meta-tags ul li a:link, .meta-tags ul li a:visited { color: #222; text-decoration: none; } .meta-tags ul li a:hover, .meta-tags ul li a:active{ color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } /* Read more Link */ .more-link { display: inline-block; font-weight: bold; margin: 0.3em 0 0; padding: 0.5em 1em; text-decoration: none; border: 1px solid #e5e5e5; background: #f8f8f8; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .more-link:link, .more-link:visited { color: #222; text-decoration: none; } .more-link:hover, .more-link:active { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } /* Post Navigation */ .post-navigation { margin-bottom: 2em; padding: 1em; border: 1px solid #e5e5e5; color: #222; background: #fff; line-height: 1.5; } .post-navigation .nav-links:before, .post-navigation .nav-links:after { content: ""; display: table; } .post-navigation .nav-links:after { clear: both; } .post-navigation .nav-links .nav-previous { float: left; } .post-navigation .nav-links .nav-next { float: right; } /* Archives and Search Heading */ .archive-title { font-weight: bold; color: #222; padding: 1em; margin-bottom: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } .archive-description { margin: -1rem 0 1rem; padding: 1em; line-height: 1.6; background: #fff; border: 1px solid #e5e5e5; } /* Content Pagination */ .post-pagination { margin-bottom: 2em; font-weight: bold; color: #222; padding: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; } .post-pagination a { padding: 0.2em 0.5em; margin-right: 0.3em; display: inline-block; text-align: center; text-decoration: none; color: #cc1111; } .post-pagination a:link, ..post-pagination a:visited { color: #cc1111; } .post-pagination a:hover { text-decoration: underline; } .post-pagination .current { padding: 0.2em 0.5em; margin-right: 0.3em; background: #cc1111; color: #fff; } /* Infinite Scroll Pagination */ .infinite-scroll .post-pagination { display: none; } .infinite-scroll #infinite-handle span { display: inline-block; margin-bottom: 2em; padding: 0.6em 1em; font-size: 1em; font-weight: bold; text-align: center; text-decoration: none; color: #fff; background: #cc1111; } .infinite-scroll #infinite-handle span:hover { background-color: #333; } /* Breadcrumbs */ .breadcrumbs { font-weight: bold; color: #222; padding: 1em; margin-bottom: 1em; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } .breadcrumbs .trail-browse, .breadcrumbs .trail-items, .breadcrumbs .trail-items li { display: inline; line-height: 1.5; } .breadcrumbs .trail-browse { margin-right: 0.5em; } .breadcrumbs .trail-items { list-style: none; } .breadcrumbs .trail-items li::after { content: "\00bb"; /* Raquo */ padding: 0 0.5em; } .trail-separator-slash .trail-items li::after { content: "\002F"; } .trail-separator-dash .trail-items li::after { content: "\2013"; } .trail-separator-bull .trail-items li::after { content: "\2022"; } .trail-separator-arrow-bracket .trail-items li::after { content: "\003e"; } .trail-separator-raquo .trail-items li::after { content: "\00bb"; } .trail-separator-single-arrow .trail-items li::after { content: "\2192"; } .trail-separator-double-arrow .trail-items li::after { content: "\21D2"; } .breadcrumbs .trail-items li:last-of-type::after { display: none; } /* Text Elements -------------------------------------------------------------- */ .entry { line-height: 1.6em; margin: 0; -ms-word-wrap: break-word; word-wrap: break-word; } .entry p, .comment p { margin: 0.75em 0; } .entry h1, .comment h1, .entry h2, .comment h2, .entry h3, .comment h3, .entry h4, .comment h4, .entry h5, .comment h5, .entry h6, .comment h6 { color: #222; font-weight: bold; line-height: 1.0em; margin: 1.2em 0 0.3em; } .entry h1, .comment h1 { font-size: 3.0em; } .entry h2, .comment h2 { font-size: 2.25em; } .entry h3, .comment h3 { font-size: 1.5em; } .entry h4, .comment h4 { font-size: 1.25em; } .entry h5, .comment h5 { font-size: 1.125em; margin: 1.3em 0 0; } .entry h6, .comment h6 { font-size: 1.0em; margin: 1.3em 0 0; } .entry ul, .comment ul{ list-style: square inside; margin: 0 0 1.5em 2em; } .entry ol, .comment ol{ list-style: decimal inside; margin: 0 0 1.5em 2em; } .entry ol ol, .comment ol ol{ list-style: upper-alpha inside; } .entry ol ol ol, .comment ol ol ol{ list-style: lower-roman inside; } .entry ol ol ol ol, .comment ol ol ol ol{ list-style: lower-alpha inside; } .entry ul ul, .comment ul ul, .entry ol ol, .comment ol ol, .entry ul ol, .comment ul ol .entry ol ul, .comment ol ul { margin-bottom: 0.2em; } dl { margin: 1em 0; } dt { font-weight: bold; } dd { margin-bottom: 1.5em; } strong { font-weight: bold; } cite, em, i { font-style: italic; } big, .big_tag { font-size: 1.3em; } ins { text-decoration: none; } code, pre { padding: 3px 8px; margin: 0 1px; background: #eeeeee; color: #222; font-size: 0.9em; font-family: Monospace, "Courier New", Courier; overflow: auto; line-height: 1.4em; } del, strike, s{ text-decoration: line-through; } pre { font-family: "Courier 10 Pitch", Courier, monospace; } small { font-size: 0.7em; } abbr, acronym { border-bottom: 1px dotted #666; cursor: help; } sup, sub { height: 0; line-height: 1; position: relative; vertical-align: baseline; font-size: 0.8em; } sup { bottom: 1ex; } sub { top: .5ex; } .entry var, .entry kbd, .entry tt, .entry .tt_tag { font-size: 1.1em; font-family: "Courier 10 Pitch", Courier, monospace; } blockquote { background: #f8f8f8; border: 1px solid #e5e5e5; border-left: 8px solid #e5e5e5; margin: 1.2em 0; padding: 0.3em 1.2em; } blockquote cite { display: block; margin: 0.5em 0 0 0.5em; color: #777; } .entry table { border-collapse: collapse; border-spacing: 0; border: 1px solid #ddd; margin: 1em 0; text-align: left; width: 100%; } .entry tr th, .entry thead th { background: #e5e5e5; font-weight: bold; padding: 0.2em 1em; } .entry tr td { border-top: 1px solid #ddd; padding: 0.2em 1em; } .entry tr.alternate td { background: #f5f5f5; } /* Images | Gallery | Videos -------------------------------------------------------------- */ article .wp-post-image { max-width: 100%; margin: 0; height: auto; vertical-align: top; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } article .entry .wp-post-image { margin: 1.2em 2em 1em 0; height: auto; } .entry img { max-width: 100%; height: auto; } .wp-caption { max-width: 100%; height: auto; text-align: center; margin: 1em 0; } .wp-caption-text { margin: 0 !important; padding: 0; font-size: 0.9em; text-align: center; } .alignleft { float: left; display: inline; margin: 1em 2em 1em 0; } .alignright { float: right; display: inline; margin: 1em 0 1em 2em; } .aligncenter { margin: 1em auto; display: block; } /* Gallery Styling */ .gallery { margin: 1em auto !important; } .gallery-item { float: left; margin: 0.7em 0 0 0 !important; padding-right: 1em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .gallery img { margin: 0 !important; padding: 3px; border: 1px solid #e5e5e5 !important; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .gallery-caption { margin-left: 0.3em !important; } /* Make Vidoes responsive */ embed, iframe, object, video { max-width: 100%; } /* Image.php Navigation */ #image-nav { margin: 1em 0 2em; color: #333; } #image-nav .nav-previous { float: left; } #image-nav .nav-next { float: right; } #image-nav .nav-previous a, #image-nav .nav-next a { font-size: 0.9em; font-weight: bold; text-decoration: none; padding: 0.5em 1em; text-decoration: none; color: #222; border: 1px solid #e5e5e5; background: #f5f5f5; background-image: -webkit-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -moz-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -o-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: -ms-linear-gradient(#fdfdfd 0%, #e8e8e8 100%); background-image: linear-gradient(#fdfdfd 0%, #e8e8e8 100%); } #image-nav .nav-previous a:hover, #image-nav .nav-next a:hover { background: #f8f8f8; } /* Search Form -------------------------------------------------------------- */ .search-form { display: block; position: relative; width: 100%; margin: 0; padding: 0; overflow:hidden; } .search-form .screen-reader-text { display: none; } .search-form .search-field { display: inline-block; margin: 0; width: 100%; padding: 0.7em 45px 0.7em 0.7em; background: #fff; border: 1px solid #ddd; font-size: 1.0em; color: #333; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; -webkit-appearance: none; } .search-form .search-submit { position: absolute; top: 0; right: 0; border: none; background: transparent; padding: 0.8em 0.7em 0 0; cursor: pointer; } .search-form .search-submit .genericon-search { display: inline-block; width: 24px; height: 24px; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-size: 24px; line-height: 1; font-family: 'Genericons'; text-decoration: inherit; font-weight: normal; font-style: normal; vertical-align: text-bottom; color: #777; content: '\f400'; } .search-form .search-submit:hover .genericon-search { color: #333; } /* different style for searchform in topheader */ #topheader #header-search .search-form .search-field { padding: 0.5em 45px 0.5em 0.8em; background: rgba(0, 0, 0, 0.05); border: none; font-size: 0.9em; color: #fff; border-left: 1px solid rgba(255, 255, 255, 0.08); border-right: 1px solid rgba(255, 255, 255, 0.08); min-width: 300px; } #topheader #header-search .search-form .search-submit { padding: 0.5em 0.4em 0 0; } #topheader #header-search .search-form .search-submit .genericon-search { width: 18px; height: 18px; font-size: 18px; color: #ddd; } #topheader #header-search .search-form .search-submit:hover .genericon-search { color: #fff; } /* Social Icons | based upon http://kovshenin.com/2014/social-menus-in-wordpress-themes/ -------------------------------------------------------------- */ .social-icons-menu { list-style-type: none; list-style-position: outside; line-height: 1em; } .social-icons-menu li { float: left; margin: 0 1px 0.2em 0; padding: 0; } .social-icons-menu li a { position: relative; display: inline-block; padding: 1em; background: rgba(0,0,0,0.2); text-decoration: none; } .social-icons-menu li a:before { display: inline-block; color: #eee; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-size: 24px; line-height: 1; font-family: 'Genericons'; text-decoration: inherit; vertical-align: top; } .social-icons-menu li a:hover { text-decoration: none; background: rgba(0,0,0,0.4); } .social-icons-menu li a .screen-reader-text { display: none; } .social-icons-wrap .social-icons-hint { font-size: 0.8em; color: #eee; max-width: 300px; line-height: 1.2em; } /* Add Genericons */ .social-icons-menu li a:before { content: '\f408';} /* Default Icon */ .social-icons-menu li a[href*="codepen.io"]:before { content: '\f216'; } .social-icons-menu li a[href*="digg.com"]:before { content: '\f221'; } .social-icons-menu li a[href*="dribbble.com"]:before { content: '\f201'; } .social-icons-menu li a[href*="facebook.com"]:before { content: '\f204'; } .social-icons-menu li a[href*="flickr.com"]:before { content: '\f211'; } .social-icons-menu li a[href*="plus.google.com"]:before { content: '\f218'; } .social-icons-menu li a[href*="github.com"]:before { content: '\f200'; } .social-icons-menu li a[href*="instagram.com"]:before { content: '\f215'; } .social-icons-menu li a[href*="linkedin.com"]:before { content: '\f207'; } .social-icons-menu li a[href*="pinterest.com"]:before { content: '\f209'; } .social-icons-menu li a[href*="polldaddy.com"]:before { content: '\f217'; } .social-icons-menu li a[href*="getpocket.com"]:before { content: '\f224'; } .social-icons-menu li a[href*="reddit.com"]:before { content: '\f222'; } .social-icons-menu li a[href*="spotify.com"]:before { content: '\f515'; } .social-icons-menu li a[href*="skype.com"]:before, .social-icons-menu li a[href*="skype:"]:before { content: '\f220'; } .social-icons-menu li a[href*="stumbleupon.com"]:before { content: '\f223'; } .social-icons-menu li a[href*="tumblr.com"]:before { content: '\f214'; } .social-icons-menu li a[href*="twitch.tv"]:before { content: '\f516'; } .social-icons-menu li a[href*="twitter.com"]:before { content: '\f202'; } .social-icons-menu li a[href*="vimeo.com"]:before { content: '\f212'; } .social-icons-menu li a[href*="wordpress.org"]:before, .social-icons-menu li a[href*="wordpress.com"]:before { content: '\f205'; } .social-icons-menu li a[href*="youtube.com"]:before { content: '\f213'; } .social-icons-menu li a[href*="newsletter"]:before, .social-icons-menu li a[href*="mailto"]:before { content: '\f410'; } .social-icons-menu li a[href*="/feed"]:before, .social-icons-menu li a[href*="/feed/"]:before, .social-icons-menu li a[href*="?feed=rss2"]:before, .social-icons-menu li a[href*="feedburner.google.com"]:before, .social-icons-menu li a[href*="feedburner.com"]:before { content: '\f413'; } /* Header Social Icons */ #header-social-icons { float: right; } /* Footer Social Icons */ #footer-social-icons { float: right; } #footer-social-icons .social-icons-menu li { margin: 0; } #footer-social-icons .social-icons-menu li a { padding: 0.9em; background: none; } #footer-social-icons .social-icons-menu li a:before { color: #eee; font-size: 16px; } #footer-social-icons .social-icons-menu li a:hover { background: rgba(0,0,0,0.2); } /* Comments -------------------------------------------------------------- */ #comments { margin-bottom: 2em; } #comments .comments-title, #respond #reply-title { margin-bottom: 1em; padding: 1em; font-weight: bold; color: #222; border: 1px solid #e5e5e5; background: #f8f8f8; line-height: 1.5em; } #respond #reply-title { margin-bottom: 0; border-bottom: none; } .commentlist .comment .comment-reply-title { font-size: 1.0em; } /* Comment Listing */ .commentlist { display: block; } .commentlist .comment { list-style: none; margin-bottom: 2em; } .commentlist .comment .comment-body { display: block; background: #f8f8f8; border: 1px solid #e5e5e5; list-style: none; } .commentlist .comment .comment-content { margin-left: 33%; padding: 0.7em 1.2em 1.2em; width: 67%; border-left: 1px solid #e5e5e5; background: #fff; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; line-height: 1.5em; -ms-word-wrap: break-word; word-wrap: break-word; } .commentlist .comment .children { margin: 1.5em 0 0 1.5em; } .commentlist .comment .children .comment .comment-body { border-left: 0.5em solid #ddd; } .commentlist .comment .comment-meta { float: left; width: 33%; padding: 0.8em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .comment-meta .comment-author img { float: left; margin: 0 1em 0 0; } .comment-meta .comment-author img:after { clear: both; } .comment-meta .comment-author .fn { display: inline-block; font-size: 1.1em; font-weight: bold; margin: 0.3em 0 0.7em; } .comment-meta .comment-author .fn a:link, .comment-meta .comment-author .fn a:visited { text-decoration: underline; } .comment-meta .comment-author .fn a:hover, .comment-meta .comment-author .fn a:active { text-decoration: none; } .comment-meta .bypostauthor .fn, .comment-meta .comment-author-admin .fn{ font-style: italic; } .comment-meta .commentmetadata { font-size: 0.8em; } .comment-meta .commentmetadata p { margin: 0.4em 0; } .comment-meta .commentmetadata a:link, .comment-meta .commentmetadata a:visited, .comment-meta .commentmetadata a:active, .comment-meta .commentmetadata a:hover { color: #222; text-decoration: none; } .comment-content .comment-entry .comment-reply-link { display: inline-block; font-size: 0.9em; font-weight: bold; padding: 0.3em 1em; background: #f8f8f8; border: 1px solid #e5e5e5; -webkit-transition: all 0.2s ease; -moz-transition: all 0.2s ease; -o-transition: all 0.2s ease; -ms-transition: all 0.2s ease; transition: all 0.2s ease; } .comment-content .comment-entry .comment-reply-link:link, .comment-content .comment-entry .comment-reply-link:visited { color: #222; text-decoration: none; } .comment-content .comment-entry .comment-reply-link:hover, .comment-content .comment-entry .comment-reply-link:active { color: #cc1111; background: #fff; border: 1px solid #cc1111; box-shadow: inset 0.3em 0 0 #cc1111; } .nocomments { font-size: 0.9em; border: 1px solid #e5e5e5; background: #fff; padding: 0.2em 1em; } .commentlist .pingback { display: block; margin: 0.6em 0 0; padding: 0.8em 0 0; border-top: 1px solid #e5e5e5; list-style: none; line-height: 1.3em; } /* Comment Pagination */ .comment-pagination { font-size: 0.9em; border: 1px solid #e5e5e5; background: #fff; padding: 0.2em 1em; margin-bottom: 1em; } .comment-pagination .alignleft { float: left; } .comment-pagination .alignright { float: right; } /* Comment Form */ #respond { margin: 2em 0 0; background: #fff; } #commentform { margin: 0; padding: 1.5em 1.5em 0; border: 1px solid #e5e5e5; } #commentform p { margin: 0 0 1.5em; } #respond .must-log-in { padding: 1.5em; border: 1px solid #e5e5e5; } #commentform input[type="text"], #commentform textarea { display: inline-block; width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #commentform label { display: block; margin: 0.6em 0 0.2em; font-size: 0.9em; font-weight: bold; } #commentform #submit { display: block; margin: 1em 0 0; padding: 0.8em 4em; } /* Featured Content -------------------------------------------------------------- */ #featured-content-bg { background: #fff; padding-bottom: 0.5em; border-bottom: 1px solid #ddd; } #featured-content-wrap { clear: both; padding: 1.5em 0 0; } #featured-content { margin-right: -1em; } #featured-content .featured-post { float: left; padding-right: 1em; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; width: 25%; } #featured-content .featured-post .type-post { margin-bottom: 1em; } #featured-content .featured-post:nth-child(4n + 1) { clear: left; } #featured-content .featured-post .featured-post-thumbnail { padding: 0.8em; border-bottom: 1px solid #ddd; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; background: #f8f8f8; } #featured-content .featured-post .featured-post-content { padding: 0.8em 1em; background: #fff; } #featured-content .featured-post .entry-title { font-size: 1.05em; } #featured-content .featured-post .entry-title a:hover { text-decoration: underline; } /* Footer -------------------------------------------------------------- */ #footer-bg { background: #cc1111; } #footer-wrap { background: rgba(0,0,0,0.25); } #footer { color: #fff; } #footer a { color: #ddd; } #footer #footer-text { float: left; padding: 1.05em 0; font-size: 0.9em; } /*============================ MEDIA QUERIES ============================*/ /* Small screens | <1120px */ @media only screen and (max-width: 70em) { .container { width: 94%; } } /* Smaller screens | <1120px */ @media only screen and (max-width: 65em) { #featured-content .featured-post { width: 50%; } #featured-content .featured-post:nth-child(2n + 1) { clear: left; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 0; border-left: none; border-top: 1px solid #e5e5e5; width: 100%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: none; width: 100%; padding: 0.8em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: left; margin-right: 2em; max-width: 50%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0.5em; } .comment-meta .commentmetadata p { display: inline; padding: 0 0.4em; } } /* Tablets (landscape) | <960px */ @media only screen and (max-width: 60em) { .container { width: 100%; } #wrap, #custom-header-image { padding: 2em 2em 0; } #featured-content-wrap { padding: 1.5em 1.5em 0; } #header { padding: 2em; } #content { float: none; padding-right: 0; width: 100%; } #sidebar { clear: both; float: none; margin: 2em 0 0; width: 100%; } #logo { float: none; width: 100%; margin: 0; text-align: center; } #header-social-icons { float: none; text-align: center; margin-top: 1.5em; } #header-social-icons .social-icons-menu li { float: none; display: inline-block; margin: 0 -2px 2px 0; line-height: 1.5em; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 33%; border-left: 1px solid #e5e5e5; border-top: none; width: 67%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: left; width: 33%; padding: 0.8em 0.8em 0; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: none; margin-right: 0; max-width: 100%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } .comment-meta .commentmetadata p { display: block; padding: 0; } #footer { padding: 0 2em; } /* Mobile Top Navigation */ /* Reset */ #topnav-wrap, #topnav, .top-navigation-menu, .top-navigation-menu li, .top-navigation-menu a, .top-navigation-menu ul { margin: 0; padding: 0; position: static; float: none; display: inline; font-size: 1.0em; border: none; box-shadow: none; background: none; top: 0; left: 0; } #topnav { float: none; } #topnav-toggle { float: left; display: inline-block; margin: 0; padding: 0.6em 0.8em 0.7em; text-decoration: none; font-size: 0.8em; color: #fff; background: none; border: none; } #topnav-toggle:hover { cursor: pointer; background: rgba(0,0,0,0.2); } #topnav-toggle:after { float: left; margin: 0; -webkit-font-smoothing: antialiased; display: inline-block; content: '\f419'; font: normal 16px/1 Genericons; text-decoration: inherit; vertical-align: text-bottom; } .top-navigation-menu { float: left; display: none; width: 100%; border-top: 1px solid rgba(255,255,255,0.08); } .top-navigation-menu a { float: left; display: block; padding: 0.7em 1em; text-decoration: none; font-size: 0.8em; text-transform: uppercase; margin-bottom: 1px; } .top-navigation-menu a:hover { background: rgba(0,0,0,0.2); } .top-navigation-menu li.current_page_item a, .top-navigation-menu li.current-menu-item a { text-decoration: underline; } /* Mobile Main Navigation */ /* Reset */ #mainnav, .main-navigation-menu, .main-navigation-menu li, .main-navigation-menu a, .main-navigation-menu ul, .main-navigation-menu ul a, .main-navigation-menu ul ul, .main-navigation-menu li ul ul { margin: 0; padding: 0; position: static; float: none; display: inline; font-size: 1.0em; border: none; box-shadow: none; background: none; top: auto; left: auto; } .main-navigation-menu li, .main-navigation-menu ul, .main-navigation-menu li ul ul, .mega-menu-item .mega-menu-content, .mega-menu-item .mega-menu-content .mega-menu-widget { position: static; display: block; left: auto; top: auto; clear: left; } #mainnav { margin: 1.5em 0; float: none; } #mainnav-toggle { display: block; margin: 0; padding: 1em; width: 100%; text-decoration: none; font-size: 1.0em; font-weight: bold; font-family: 'Carme', Tahoma, Verdana, Arial; text-align: left; line-height: 1.5; background: #f8f8f8; border: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } #mainnav-toggle:hover { cursor: pointer; background: #fff; } #mainnav-toggle:after { float: right; margin: 0; -webkit-font-smoothing: antialiased; display: inline-block; content: '\f419'; font: normal 24px/1 Genericons; text-decoration: inherit; vertical-align: text-bottom; } .main-navigation-menu { width: 100%; display: none; border-bottom: 1px solid #e5e5e5; background: #fff; } .main-navigation-menu a { display: block; padding: 1.3em; text-decoration: none; font-size: 1.0em; font-weight: bold; border-top: 1px solid #e5e5e5; background: #fff; clear: left; } .main-navigation-menu a:hover { background: #f8f8f8; } .main-navigation-menu ul { float: left; padding: 1em 0; width: 100%; background: #f8f8f8; border-top: 1px solid #e5e5e5; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a { display: block; width: 100%; padding: 1em 1em 1em 2em; font-size: 0.9em; font-weight: normal; border-bottom: none; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul a:hover { text-decoration: underline; } .main-navigation-menu ul li ul { float: left; width: 100%; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box; } .main-navigation-menu ul ul a { padding-left: 4em; } .main-navigation-menu ul ul ul a { padding-left: 6em; } .main-navigation-menu li.current_page_item a, .main-navigation-menu li.current-menu-item a { text-decoration: underline; } .main-navigation-menu li.current_page_item ul li a, .main-navigation-menu li.current-menu-item ul li a{ text-decoration: none; } .main-navigation-menu ul li.current_page_item a, .main-navigation-menu ul li.current-menu-item a { text-decoration: underline; } .main-navigation-menu .submenu-dropdown-toggle { float: right; display: block; margin: 0; padding: 1.15em 1.5em; } .main-navigation-menu .submenu-dropdown-toggle:hover { cursor: pointer; } .main-navigation-menu .submenu-dropdown-toggle:hover:before { color: #777; } .main-navigation-menu .submenu-dropdown-toggle:before { font-size: 20px; line-height: 1; font-family: 'Genericons'; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; text-decoration: inherit; vertical-align: middle; content: '\f510'; color: #222; } .main-navigation-menu .submenu-dropdown-toggle.active:before { content: '\f50e'; } .main-navigation-menu ul .submenu-dropdown-toggle { padding: 0.55em 1.2em; } .main-navigation-menu ul .submenu-dropdown-toggle:before { font-size: 16px; } /* Mega Menu Styling */ .mega-menu-item .mega-menu-two-columns > li, .mega-menu-item .mega-menu-three-columns > li, .mega-menu-item .mega-menu-five-columns > li { width: 100%; } .mega-menu-item .mega-menu-four-columns > li, .mega-menu-item .mega-menu-six-columns > li { width: 50%; } } /* Tablets (portrait) | <800px */ @media only screen and (max-width: 50em) { #logo .site-title { font-size: 2.3em; } .archive-post.has-post-thumbnail .post-content, .commentlist .comment .comment-content { margin-left: 0; border-left: none; border-top: 1px solid #e5e5e5; width: 100%; } .archive-post.has-post-thumbnail .entry-meta-wrap, .commentlist .comment .comment-meta { float: none; width: 100%; padding: 0.8em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: left; margin-right: 2em; max-width: 50%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0.5em; } .comment-meta .commentmetadata p { display: inline; padding: 0 0.4em; } .page-title { font-size: 2.2em; } .entry-title { font-size: 2.0em; } .entry h1, .comment h1 { font-size: 2.2em; } .entry h2, .comment h2 { font-size: 1.8em; } .entry h3, .comment h3 { font-size: 1.4em; } .entry tr th, .entry thead th { padding: 0.2em 0.4em; } .entry tr td { padding: 0.2em 0.4em; } } /* Phablets (portrait) | <640px */ @media only screen and (max-width: 40em) { #wrap, #custom-header-image { padding: 1.5em 1.5em 0; } #featured-content-wrap { padding: 1.3em 1.3em 0; } #header-social-icons .social-icons-menu li a { padding: 0.9em; } #header-social-icons .social-icons-menu li a:before { font-size: 20px; vertical-align: middle; } .type-post, .type-page, .type-attachment, .widget { margin: 0 0 1.5em 0; } .page-title { font-size: 2.0em; } .entry-title { font-size: 1.8em; } .entry-title .subtitle { font-size: 0.6em; } #footer-social-icons { float: none; text-align: center; } #footer-social-icons .social-icons-menu li { float: none; display: inline-block; margin: 0 -2px 2px 0; } #footer #footer-text { float: none; text-align: center; padding: 0.7em 0 1.4em; } /* Mega Menu Styling */ .mega-menu-item .mega-menu-four-columns > li, .mega-menu-item .mega-menu-six-columns > li { width: 100%; } } /* Phablets (portrait) | <640px */ @media only screen and (max-width: 34em) { #featured-content .featured-post .featured-post-thumbnail { padding: 0.4em; } #featured-content .featured-post .featured-post-content { padding: 0.4em 0.6em; } #featured-content .featured-post .entry-title { font-size: 1.0em; } .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { max-width: 45%; margin-right: 1em; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 0; } .comment-meta .commentmetadata p { display: block; padding: 0; } } /* Smartphones | <480px */ @media only screen and (max-width: 30em) { #wrap, #custom-header-image, #featured-content-wrap { padding: 1em 1em 0; } #header-social-icons .social-icons-menu li a { padding: 0.7em; } #header-social-icons .social-icons-menu li a:before { font-size: 16px; } .type-post, .type-page, .type-attachment, .widget { margin: 0 0 1em 0; } .page-title { font-size: 1.8em; } .entry-title { font-size: 1.6em; } .entry-title .subtitle { font-size: 0.65em; } #logo .site-title { font-size: 2.0em; } #topheader #header-search .search-form .search-field { min-width: 0; } .alignright, .alignleft { float: none; margin: 1em 0; } .entry-meta span, .postinfo span { display: block; } .postinfo .meta-comments { float: none; } } /* Smartphones | <480px */ @media only screen and (max-width: 28em) { .archive-post.has-post-thumbnail .entry-meta-wrap .wp-post-image { float: none; margin-right: 0; max-width: 100%; } .archive-post.has-post-thumbnail .entry-meta { margin-top: 1em; } #featured-content .featured-post .type-post { border: none; } #featured-content .featured-post .featured-post-thumbnail { padding: 0; background: #fff; border: none; } #featured-content .featured-post .featured-post-content { padding: 0.4em 0.1em; border: none; } #featured-content .featured-post .entry-title { font-size: 0.95em; } } /* Big Screens Navi Fix | >720px */ @media only screen and (min-width: 60.001em) { /* ensure #nav is visible on desktop version */ .top-navigation-menu, .main-navigation-menu { display: block !important; } .main-navigation-menu li.menu-item:hover a { background: #fff; } .main-navigation-menu li.menu-item:hover ul a:hover { background: #f8f8f8; } }

7 Essential Internetseite Tipps, mit der absicht sicherzustellen, falls Ihre Internetseite Traffic darüber hinaus Sales konvertiert

Jedes Unternehmen gesammelt heute die Website. Aber ist Die Website gewinnend? Erreicht wir potenziellen Kundenstamm und wandelt Traffic darüber hinaus Verkäufe mit der absicht?

Nun, es sollte… Durchschnittlich haben Sie ungefähr 7 Sekunden Arbeitszeit, um Ihre Nachricht zu übermitteln, ehe der Endanwender Ihre Website für eine Website Ihrer Mitbewerber verlässt. Wir bestizen es unkompliziert gemacht Richtlinien für dies, was kann und, ein wichtiger, sollte nicht auf Ihrer Homepage dargestellt werden, dieserfalls Sie regelmäßigen Verkehr darüber hinaus Einkommen umwandeln können.

1) Erstellen Sie eine leistungsstarke Homepage-Nachricht. Ihre Homepage-Nachricht sollte eine zielgerichtete, nutzenorientierte Aussage sein, die beschreibt, was Jene für den potenziellen Kunden gebrauchen können. Mit der absicht, eine interessante Homepage zu erstellen In diesem Fall müssen Sie den inhärenten Nutzen für Ihre potenzielle Kundenbasis sieben. Niemand möchte hören, falls du “der Beste” bist; Kunden möchten hören, warum Ihr Produkt / Die Dienstleistung differenzierend ist ferner was das für sie bedeutet. Leicht ausgedrückt gesundheitspilz die Kundschaft: “Was kann man für mich tun? ” “Beantworte sie.

2) Konzentriere dich uff (berlinerisch) Klarheit. Heutzutage, da die meisten Menschen gemeinsam nach Produkten und Dienstleistungen suchen, koennte Ihre Internetseite eindeutig wiederfinden, wer Sie sind, was Sie anbieten, Ihre wichtigsten Wettbewerbsvorteile, des weiteren Ihr unterstützender Text mit einer übersichtlichen und kinderleicht zu bedienenden Benutzeroberfläche. Einsetzen Sie Grafiken und Videos, um über veranschaulichen, welchen Service oder aber welches Produkt Sie in aussicht stellen und wie diese davon profitieren Adressat. Die Internetseite sollte dennoch eine Zone ohne Fluff sein. Die gute Faustformel für die Internetseite ist “weniger ist wichtige. ” Machen Sie dieses dem Benutzer leicht über verstehen, was Sie tun. Zu viel Geschwafel, Bilder des weiteren Grafiken sein den Anwender nur hinters licht führen. Leerzeichen, leicht. Unordnung, schlimm!

3) Benützen Sie ‘Secondary Messaging’ unglaublich. Nachdem Jene Ihre Startseite-Nachricht präsentiert haben, müssen Jene “sekundäres Messaging” auf der Startseite einbeziehen. Dies schließt zusätzliche Nachrichten ein, die dazu dienen, die in der primären Nachricht gemachten Punkte zu klären und getreu Hause über bringen. Secondary Messaging sollte den Nutzer auch hinzu anregen, genaue Schritte über unternehmen – das heißt, es sollte ein Gesuch zum Sprechen sein. Diese Handlungsaufforderungen könnten den Benutzer anweisen, seinem Unternehmen unter zuhilfenahme von E-Mail weitere Informationen zu schicken, den Vertriebsmitarbeiter anzurufen, dieses Whitepaper herunterzuladen, eine kostenlose aktuelle Erfolgsgeschichte abgeschlossen lesen usw. Die sekundäre Nachricht wird von Unternehmen zu Betriebe geändert (ist das in keiner weise der Fall) das ofensichtliche erklären’). Ein guter Vermarkter wird sachverstand, wie jemand eine durchdringende sekundäre Botschaft wählt.

4) Integriere Videos und / oder ‘Flash’, um deine Kernnachricht über betonen. Bilder und Flash-Animationen sind wichtige Teile Ihrer Homepage. Um eine wichtigsten Wettbewerbsvorteile Ihres Unternehmens zu skizzieren, unterstützen zwei Strategien die Kunden für der Visualisierung Ihrer Möglichkeiten erfüllen die Bedürfnisse und Anforderungen. Die meisten Menschen sind visuell orientiert, so falls Ihre Bilder / Flash Ihre Botschaft schnell vermitteln und überprüfen. Sei widerspruchsfrei mit dem, was du deinen potentiellen Aussichten erzählst. Fixieren Sie Das Messaging via Ihren visuellen Strategien unfein. Bilder des weiteren Flash sind auch unerschoepfliche Möglichkeiten, mit der absicht Unordnung über beseitigen; Nachdem Sie Ihrer Website eine visuelle Voller klang hinzufügen, verkleinern Sie den Bedarf an zusätzlichem Referenztext.

5) Drängen Sie herauf einen spezifischen Aufruf zum Handeln. Sie haben bereits ein kaum über Handlungsaufforderungen gehört, aber es ist natürlich eine derart wichtige Strategie, der sich selbst auch einen speziellen Abschnitt gewidmet besitzen. Die Nichtumsetzung von potenziellen Online-Kunden in Leads ist hauptsächlich auf Homepages zurückzuführen, auf denen primäre des weiteren sekundäre Aufrufe zum Berichten auf dieser Homepage mangel. Ein Call-to-Action kann so einfach dies wie ein Link, der sagt: “Kontaktieren Sie mich für sonstige Informationen” oder aber “Erzählen Sie uns alle über Die Bedürfnisse und wir werden die Telefonkonferenz planen. ” Statistiken haben gezeigt, dass wenn Sie Web-Nutzer entlang Ihrer führen können Verkaufsprozess sein Sie mehr von solchen frauen in Kundschaft umwandeln.

6) Kenne das Publikum des weiteren kenne dies Publikum in deinem Publikum.

OK, folglich vielleicht weißt du bei weitem nicht, wer Carl Jung ist, aber die Chancen stehen gut, falls du entweder einen Myers-Briggs-Persönlichkeitstest gemacht eilfertigkeit oder fürderhin nehmen kannst. Die meisten Menschen können in der tat angeben, ob sie es sind dieses Introvertierter oder ein Extrovertierter; Ihre Internetauftritt sollte jene und sonstige Persönlichkeitstypen berücksichtigen. Entwickeln Sie Ihre Website nicht alleinig für dieses Publikum, dies benötigt, was Sie zur Verfügung stellen können, stattdessen auch zu gunsten von unterschiedliche Persönlichkeiten in dem Publikum. Sie Leute nehmen es bevor, das Verfahrensweise abzuholen, mit der absicht, mehr Fakten über Ihre Produkte oder aber Dienstleistungen zu erhalten. Manche bevorzugen das, dich per E-Mail zu kontaktieren stattdessen. Andere möchten vielleicht dieses Treffen befragen. Ihre Internetseite sollte so viele dieser Persönlichkeitstypen wie möglich berücksichtigen, ansonsten verlieren Jene Conversions. Mach es unkompliziert für die Web-Benutzer, um Sie zu kontaktieren… mit der Methode jene auch wählen.

7) Machen Sie Ihre Homepage unkompliziert zu zweifel beseitigen. Sie müssen Ihre Internetauftritt mit leicht zu navigierenden Optionen und Schaltflächen dimensionieren. Wenn Sie ein Dienstleistungsunternehmen sind, legen Sie dieses XYZ… In oberen Navigationsleiste. Wenn auch du Verkaufen Sie mehr als einen Service des weiteren aktivieren Sie dann dieses Pull-Down-Menü qua Optionen zu gunsten von Ihre Kunden. Ermöglichen Jene ihnen, die Seite auszuwählen, die sie recherchieren möchten, ohne klicken zu zu tun sein zuerst um mehr abgeschlossen erfahren (ein großes No-No! ). Diese eine, andere thejeffersonacademy.com Strategie besteht darin, Seitenleisten zu schlucken, um Benutzern das Zweifel beseitigen beim Lesen Ihrer Inhalte zu vereinfachen. Sie müssen auch sicherstellen, dass Die Homepage die verwendet Interlinking-Strategie, so dass, wenn Web-Benutzer die undurchdachte Taste drücken, sie kinderleicht wieder in die Fußspur kommen ferner finden Jene die Fakten, die jene suchen.

Die Quintessenz Erledigen Sie das einem Interessenten leichter, mehr über Ihre Produkte und / oder aber Dienstleistungen über erfahren. Erstellen Sie die Homepage, die das Rätselraten löst, indem Sie Web-Benutzer durch welchen Prozess administrieren die Botschaft verstehen, um etwas über unternehmen. Statistiken haben gezeigt, dass für mehr Klicks potenzielle Kundschaft benötigen, mit der absicht, das zu finden, wonach jene suchen, desto höher ist natürlich die Rate, mit dieser sie das tun die Website verlassen. Diese Richtlinien werden nicht nur die befriedigendere Websiteerfahrung für den Endanwender erstellen, stattdessen auch einen Teil des gescrollten Webdatenverkehrs in echte Sales Leads umwandeln. Des weiteren wie unsereins alle sachverstand, je mehr Verkäufe führt, desto mehr $$$. Darbieten Sie Ihrer Website die dringend benötigte Aufmerksamkeit, die sie verdient. Ihre Internetseite sollte das effektivste Marketinginstrument Ihres Unternehmens sein.

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